What is the principle of SEO? Learn the basics of SEO A site that has not been optimized for search engines is like you

What is the principle of SEO? Learn the basics of SEO

A site that has not been optimized for search engines is like your personal notebook on the Internet, which you can read only yourself and cannot expect someone to read it. To find the content of your site and to get good results in search engines you need to know what SEO principles are ? Applying SEO principles can boost your position in search results and lead to more sales while boosting the user. 

What is the process of SEO?

SEO and website optimization are timely and continuous process. The SEO process begins by analyzing and reviewing keywords and analyzing competitors. In this process, using coding techniques, SEO-focused content, creating backlinks on valid sites and ... traffic and site visits will increase. All sites designed by "Web 24" are tailor-made for Google, and the very important points of the design of the site that affect the SEO are adhered to. 

SEO is referred to as the site optimization process so that it can rank in organic search engine results (including Google). The site that has SEO success is popular both for the user and for the search engine. SEO is a set of technical factors that are performed on the site and site structure  (on-page SEO)  and links to the site and site marketing on the Internet and social networks(off-page SEO).

What is SEO

Search Engine Optimization, referred to as SEO, means all the processes that make your site get better results on Google and other search engines. The factors that affect the status of your site can be divided into two categories: internal factors and external factors. Seo relies more on internal factors, and by improving the structure of the website as well as its format, it tries to improve the status of your site on Google. It's important to note that the main factors of the internal SEO are: how to design the site (including coding, loading speed, page structure, template design, how to place the content on the page, etc.) and the content of the site. Therefore, no SEO site expert can only improve the status of your site and, in addition to having to have a suitable and optimized site for Google, you need to generate relevant content on your site (in accordance with Google's standards). In short, SEO means eliminating the coding problems and the format of your site and defining the appropriate parameters to improve your site's rank in Google and getting the right keywords in your business (the keywords that your audience searches for) , Produce the right content and Improvement of the user experience  on your site, which ultimately leads to more points on Google's site pages. So SEO is a process that is related to everything happening on the site and makes your site get a better result on Google, this will have a direct impact on the increase in site visits and revenue.

Why is SEO important?

Although Google is constantly updating its algorithms and its algorithms are constantly being upgraded and modified, the principles of SEO are relatively stable rules and regulations that will enhance the ranking of your site. SEO professionals, while applying SEO principles, continuously review Google's changes and try to use the results to best exploit their findings to achieve top rankings. Finding the true principles of SEO and avoiding SEO rumors and legends can have an impact on reaching top business rankings.

What are the techniques and tools in SEO principles?

People use SEO techniques in three broad categories, each claiming to use SEO principles. Here are all three groups:

White hat

These people use SEO in full and follow the rules of Google trying to upgrade the rank of site naturally and get a good place in search engines. The full implementation of these principles takes time, but the results will be longer, and Google will not easily place your site on other sites. The white hat SEO is a continuous process and you must have a certified and retired program to maintain your position. This technique is the most ethical way of working, which is also customary for "ethical ethics."

Black hat

This SEO technique that comes to a conclusion as soon as possible raises the question of SEO principles and applies all its efforts to circumvent the rules. As soon as black hat techniques are detected, Google will penalize sites and may even face up to your site penalty, which will waste all your efforts. Site administrators should use a lot of care when choosing their SEO experts to get involved with black hat techniques and their negative consequences.

Gray hats

These people try to make rednecks while Google does not realize that there is a violation of SEO principles, although this method is less risky than the black hat, if it gets open, it may be a lot of damage to the site. SEO techniques, if applied correctly, will lead to a better ranking of the site and an increase in site visits. Sites that follow these rules will be well positioned on Google, and traffic to the site will increase over time and logically. 

What are the different types of SEO? And how much do each one follow the principles of SEO?

In general, the work done on the site to optimize it is divided into two general categories of SEO on-page SEO and external SEO off-page SEO, which will be explained in more detail below.

1- Define the internal SEO 

The on-page SEO SEO is referred to as the set of factors that occur inside the site and its content structure, including:

• Check the bugs in the site code and add the required SEO codes
• Adding skeins to the required schema according to the site type to its code
• The term "general structure" includes the menu and its categories
• Edit site images for SEO and reduce their volume to increase site speed
• Correct the URL structure of the site pages
• Modify title and description of pages and site content
• Repair site speed problems and optimize it for the fastest possible speed
• Checking and fixing site template defects and problems with its responsiveness on mobile phones
• Modify articles group pages and tags based on targeted keywords
• Review and suggest keywords to create content tailored to customers and site target users
• Generate new content and edit the current site content based on suggested keywords and standardize them
• Internal linking between pages and content of the site and placing links to important pages in the main sections of the site

Seo or on page seo are the rules that you use inside the site to make it more user-friendly in search engines. Content and technical topics are the most important parts of the internal SEO. the key to the success of all internal SEO processes and play a key role in improving site rank in search engines. 

2- Definition of external SEO 

For sites SEO external off-page SEO is also used to include activities such as marketing and introduced a social networking site on the Internet, including:

• Build backlinks from reputable and relevant sites on a continuous basis
• Publish site content on popular social networks to guide the user and attract the audience
• Send newsletters and use email marketing to attract new users

An external SEO or OFF Page SEO includes methods that are used outside of the site to help improve site rankings in search engines after applying internal SEO rules. External SEO follows a number of factors that their observance can play a significant role in the success of the site. Naturally, it is a very influential element in the external world, and we must strive to apply the constant rules of SEO to the most natural way to ensure success. Creating a page on social networks, blogging, site registration in search engines, sharing the right images and using video can help the site's external SEO success.

Segmentation of SEO in terms of type of activity and methodology

One of the factors that have a direct impact on the outcome of projects is the type of activity and method of work. Site SEO is done in three ways:

1- Black Hat SEO:

Black hat SEO is one of a kind of  SEO that improves site rank in a short time by using unofficial and illegal techniques. Black hat SEO fails to comply with Google's rules and other search engines and somehow deceive the search engine. This method is commonly used by inexperienced people and novice job seekers. In this way, good results can be obtained quickly, but there is no guarantee for it, and Google may detect fraud every time and penalize the site.

2- White hat SEO:

The White Hat SEO is one of a kind  SEO site that, using Google's licensed techniques and standards, will improve site rankings in search results. The result is white on time, but it's important that the results obtained through the white hat are stable and lasting. Experts from the SEO Web Part 24 are using white hat techniques in their entirety because they are looking to achieve good and lasting results for our customers. The results obtained by the Black Hat are detected soon or soon by Google and the offending site will be severely penalized.

3. Gray Hat SEO:

The gray hat is a way between two methods of black hat and a white hat. Gray SEO techniques are in line with the Black Hat, with the difference that they are not recognizable for search engines. These techniques will have a good impact on the ranking of the site and will increase the ranking without Google and other search engines penalizing the site. The goal of using the SEO method is to reach the top results of search engines in a short time. If the SEO principles are correctly followed, in the short term and with cost savings, the site can achieve the top rank in the search results.

7 Basic Laws on SEO Principles

Here are seven basic perspectives on SEO that everyone who is thinking about working on the Internet should be aware of them: 

1.    Finding links and new pages The task of 

crawling is Crawling when the Google search engine by Check your robots for your site and identify new content. This principle is always fixed and the SEO specialist should make every effort to make crawlers easily identify and register new pages. Google cookies follow a path and the site's map is very effective in tracking the way the banners go. 

2.    Indexed pages should include factors affecting Google's ranking algorithm

When Google's robots detected new site pages, that page is indexed in Google's search engines, and it can be expected that from that moment on, the page will be visible to search engine results. 

It's better to be critical sections of the index so users can easily access them. 

3.    Acquiring valid links is always useful

Creating a link is always important in SEO, though the site's internal links and links are important and influential, but link building always contributes to the success of SEO strategies. Writing guest posts on prestigious websites and producing content that encourages users to write responses will greatly improve the success of your site. The more credible links you get from other websites, the greater your website credibility with Google and your pages will get a better place in the search results. 

4.    Google algorithms are changing

The principle of changing Google algorithms is one of the fundamental principles of SEO that helps its dynamics. Google is smart and today it designs and performs various algorithms to create a good user experience. This dynamic and evolving environment makes site administrators more engaging with success while engaging with this environment is more appealing. 

5.    Branding in SEO is very influential. 

If you want to find the right place in the search results, you need to be careful about branding and attract the attention of search engines by focusing on your brand. Google has used algorithms to identify brands that can help branding improve site rank and improve traffic to your site. 

6.    Do not overlook the keyword research

You need to be able to identify the keywords that your website users are searching for and identify which of your most popular search terms are in your business. This way you will be able to put yourself in the best possible position in front of the eyes of users. Keyword research will help to better identify audiences and promote site rankings in search engines. 

7.    Select Meta Description Meta Description should be aware of the importance of using keywords in meta-dissection, but excessive use may result in harm to search results. The simple and convenient explanation helps the user to become familiar with the content of the page without encountering Google content on the content, and what it encounters after opening the page.