What is PR Really About?

PR is honest storytelling; it uncovers the truth, not manufacture it

Many people think of public relations as “spinning,” twisting facts or shading the truth to get people to do something:

·????????Buy a product or service?

·????????Vote for a candidate?

·????????Support a cause?

These abuses occur daily, but they?no more?reflect the true essence of public relations than biased reporters reflect journalism’s core values.

A true public relations pro helps build positive relationships with constituencies that matter to a business or cause.?The best ones create?compelling?clarity for what you do and why you are the best alternative in the marketplace.?

They also understand the?most effective?and?cost-conscious?ways to distribute your message, so it produces?tangible?and?quantifiable?results.?

PR will always be about:

·????????Good content

·????????Smart distribution?

·????????Effectiveness

No?amount of technology will ever change that.

Public relations begins with a vision, seeing something?clearly?that your client either does not see or does not know how to express.?It is?honest?storytelling. It is about uncovering the truth,?not?manufacturing it.?Too often, attempts are made to cover the holes in the story with slickness or omission. That’s a?mistake. Core problems?cannot?be fixed with PR. The resolution comes from?candid?assessment and?corrective?steps that ensure accountability.

The best way to produce a?good?story is to build one?properly?in the first place.