What is PPC (Pay per Click) ? & How does it work?

What is PPC (Pay per Click)?

When you approach a digital marketing company to provide you online advertisement services, they would introduce you to the term PPC. PPC stands for Pay per Click which is the online advertising model used to direct people to sites, in which a promoter pays a distributer when the advertisement is clicked.

To state in a simple way when you ask the digital marketing company to run or create an online Ad for your business, you would pay amount for the number of clicks that appeared on that particular activity. These types of online activity/ Ads will bring in more traffic to our website from search engines. By doing such kind of activity, the possibility of conversions and leads are higher when compared to normal advertising methods.

How does it work?

Pay per click came to action to provide a proper balance in expenditure as well as to save money. In pay per click method there is a clear understanding between client and the advertiser is made. Terms like quality of the Ad and how money can a client can bid on an Ad can be decided and both can work towards a common goal i.e. to achieve the target.  

Pay per click method is majorly used for the search engine based ads to bring in the traffic. 

Pay per click is classified into two categories namely 

• Flat rate PPC
• Bid based PPC

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