What to Post?

When it comes to posting content on LinkedIn, the timing can significantly impact the level of engagement your posts receive. Here's a breakdown of the best times to post on LinkedIn based on the latest insights:

1. Experiment with Posting Schedule:

• It's important to note that the best time to post on LinkedIn can vary depending on your target audience. Therefore, it's recommended to experiment with your posting schedule as part of your LinkedIn marketing strategy and analyze your social media analytics to uncover your unique best time to post.

2. Posting Frequency:

• It's advisable to limit your posts to two to five times per week and ensure that the content is high-quality and thoughtful. Posting up to five times each week can help in getting the best engagement for your posts.

3. Best Days and Times to Post:

• Based on various studies and analyses, the following are suggested as the best days and times to post on LinkedIn for maximum engagement:
• Monday: 11 am.
• Tuesday: 6 am to 8 am.
• Wednesday: 12 pm.
• Thursday: 2 pm.
• Friday: 8 am.
• Saturday: 4 am to 5 am.
• Sunday: 6 pm.Consider Your Audience's Habits:
• It's essential to consider your audience's habits and preferences when determining the best time to post. For example, Fridays may not deliver the highest absolute engagement numbers, but they are still a great time slot for releasing light-hearted, inspirational content that can engage people as they power down or relax over the weekend

5. Industry-Specific Insights:

• Depending on your industry, there may be specific optimal times to post on LinkedIn. For example, for consumer goods, Mondays at 11 am are suggested as the best time to post, while for nonprofits, Wednesdays at noon are recommended.When posting on LinkedIn, it's important to maintain a professional tone and share content that adds value to your network. Here are some ideas for content to post on different days of the week:

Monday:

Kick off the week with a motivational or insightful post related to your industry. Share a relevant article, blog post, or a thought-provoking question to engage your connections and start the week on an inspiring note.

Tuesday:

Consider sharing a professional tip or industry-related news. This could be a recent development in your field, a productivity hack, or a piece of advice that has helped you in your career. Encourage discussions and exchange of ideas among your connections.

Wednesday:

Midweek is a great time to share a personal success story, a project milestone, or a case study that demonstrates your expertise. Highlighting your achievements can inspire others and showcase your capabilities to potential collaborators or employers.

Thursday:

Share a valuable resource such as an e-book, whitepaper, or a webinar related to your industry. Providing useful content demonstrates your commitment to staying informed and can position you as a valuable source of knowledge within your network.

Friday:

End the week on a positive note by sharing a professional accomplishment, a team success, or a reflection on a lesson learned. You can also engage your network by asking for feedback on a project or sharing your plans for the upcoming week.

Now, what I will tell you:

Be your authentic self. Don't imitate or impersonate someone else.

It is you that is the differentiator in the market.