What is Portfolio Website?

Portfolio sites are crucial for #freelancers, #ManufacturingIndustry, #HealthCareSpecialists, #InteriorDesigners, #Architects, #Schools and #Colleges, #ITProfessional and #Manager, I would say it is crucial to everybody who wants to make a mark in this #BigitalEra. 

The time has gone when we use to distribute the cards or brochures to generate business, a portfolio website provides a way for any industry to reach more clients on a global scale. It also provides a way for you to get creative with the information and intricate details you share about yourself and your work.

Wikipedia defines a carrier portfolio as: “ an organized presentation of an individual's education, work samples, and skills”, similarly the portfolio website for an organization acts similarly which helps you to answer a few questions of your customer like explained below:

Q1. What is your company name and logo?

While designing the website make sure you have an easy to understand and a catchy logo. 

There is one very popular quote: “Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs” by Karl Lagerfeld.

So your logo is a symbolic design that is associated with your organization. A logo can be thought of as a company’s signature and a well-designed logo will convey some type of feeling from an individual towards that company.

Logo becomes the face of the company so decide well how it’s going to be. A good logo Conveys Emotion, Strong Message, Brand Value, and shows your mission.

Q2. What is your Mission and Vision Statement?

Regardless of whether you’re running a little one-person operation or an outsized corporation, having a corporation mission and vision help to supply employees with a purpose. The mission and vision of a corporation are integral to the company’s strategy because they're wont to define future goals and operational tactics. While mission and vision are terms that are often interchanged, they really ask two separate aspects of the corporate.

 I feel that with proper mission and vision we can place our product and services better and with similar thought the customers will feel like buying from you to serve that mission. So keep it clean, simple, so that your customers can correlate it.

 Give your tribe a reason to buy..!!!

Q3. Which Products and services do you sell?

After all what’s the purpose of the website, Yes you are right to sell your product or services, so display them wisely.

It only takes a couple of seconds to lose a visitor’s attention, so to make certain to use these seconds smartly. Your potential clients will see the visuals first and if they like what they see, they're going to continue trying to find more details. In other words, you would like an awesome and appealing presentation of your works.

I would recommend to integrate blog section on your website too for the following reasons:

• Keep the data fresh
• Inform your clients about the Product and services
• Inform about your competencies and USP’s
• Keep your tribe engaged with the information of your products and services
• Help them to understand the use of your products and services.

Q4. What are your previous experiences?

Whenever a new customer comes in with a new project he/she always asks one question, ``Have you ever did the project similar to this one?

So displaying your previous work example in detail can lead you to land and close more projects. Everybody wants to be sure that my project is in the right hands, seeing that you have already executed a similar project well, it gives them a sense of satisfaction and builds trust to go with you.

Always leverage this feature on your portfolio website and let your work speak for itself.

Q5. What does your client have to say about you?

Now that your customer has seen your product and services, and he also knows that you have done similar projects, it is time to place the cherry on the top, that is “Customer Reviews”. 

You will see that Reviews not only influence consumer decisions but can strengthen a company's credibility. Reviews can gain customer trust, and they encourage people to interact with the company. Customer interaction results in improved profits for businesses.

If you are confused about whether your business needs a portfolio website or not you can comment on your business, we will review and tell whether your business needs a website or not. If it does then what type is required. And how is your competitor ahead of you?

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