What platforms should you be available to create effective online reputation management?

" Today is day 11 of the 21-day challenge, and I will continue 21 days challenge till lockdown. I will be posting tips for Digital Marketing awareness and understanding Digital Marketing in a better way for the next 21 days at Digital Marketing Careers related to business, startups, and digital marketing. I will be posting 15 content and 7 podcasts during this period.

The Eleventh content is out today at 10.38 PM ?? . Hopefully, we will win this battle against COVID 19

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Do you Google yourself or your Brand?

Online Reputation Management is the necessity for every Brand.

The online reputation is how others see you when they look for you online. Online Reputation Management is the process of controlling what shows up when someone looks you up online or the Brand. 

Why should you manage Online Reputation?

Consider these scenarios,

What if your product or service sparks too much criticism?

What if you lose sales because of a negative reputation? 

What if you do not have a balance between your misleading trends and the right brand image?

Research says: 

83% of buyers trust recommendations from users over advertisements.

44% of potential customers research reviews and ratings before completing the purchase.

89% of customers have stopped making the online purchase after they have experienced poor customer service or if they find negative reviews.

Reputation is always accountable for the brand name. 

If you are maintaining the online reputation, always choose the brand name keyword for online activities.

Also, you should be very active online while doing ORM. The more you work on the positive image of a brand, the better it would be.

Research says: 91% of searchers do not go past page 1 of the search results, and over 50% do not go past the first two results on the page.

If you follow these steps for online reputation management, you can cover up to 20 places in the search engine for your Brand or yourself.

Also, you can back foot any negative reviews and comments about your Brand following these methods.

Create your Online Presence

Get your business or personal domain name, and make sure you have an active site. Your Website represents your business. If you have your domain name with an active website, search engines consider it credible.

Get the Verified Google Business Page.

It’s considered as the industry best practice to get the Google business page verified for your business. Also, attach the Google tools like Analytics, Webmasters with your Website. The Search Engine should be aware of your existence.

LinkedIn Business page

LinkedIn has the Domain Authority of 100/100 and a page authority of 96/100. If you create a LinkedIn business page, wherein there is a minimum of 100 followers, there is a possibility of search engines bringing the linked business page on the top results of SERP.

Twitter page

Twitter is a powerful tool if used correctly. You should create a twitter page with @yourbusinessname and update it with your brand information. Active online participation matters a lot in Online Reputation Management.

Twitter also carries a Domain authority of 100/100 with the page authority of 97/100. It has a high value on SERP. 

Tip: A complete lack of information or inaccurate results on your brand pages is a sign of a bad online reputation. Make sure that you post relevant business articles on your social media channels.

Get Wikipedia Page for your Brand?

If you can get the Wikipedia page verified for your Website, it’s like icing on the cake. Wikipedia has a high (100/100) Domain and page authority.

Once the Wikipedia page of your Brand gets approved, it can occupy the top positions of Google surely.

Create the same name domain with a different extension if you have a lot of criticism.

Another way to grab top positions for your Brand is to purchase another brand name domain with a different extension.

For example: If you search “Amazon.com” in Google, “Amazon.in” also takes its place on the first page of Google.

The Condition is that you will have to treat both the domain’s site as unique without redirecting to each other.

Create a Web2.0 Site for your Brand. 

You can create a free WordPress website (or any web2.0 site) to build a brand hub on the search engine where you can display everything about your Brand and work history in-case you have a lot of criticism. 

Create a Youtube Channel with your Brand Name. 

Video content is the most popular online content these days. If you create a YouTube channel for your Brand, where you have your Brand’s videos, you are moving in the right direction for building your online reputation.

Tip: Joining social networks is good for brands, but the real power of these channels doesn’t come through until you fill out your profile and brand information.

You want people to find your Brand’s profile, so give it as much relevant information as you can. Also, add links to your other social profiles as well.

Facebook Business Page helps in Online Reputation Management. 

Search engines serve to rank social media profiles like Facebook higher. It’s good to present on all social media platforms with the business page. Also, regularly update the Facebook business page with 3-5 activities a week minimum. 

Create a brand website on Site.google.com

site.google.com is an incredibly powerful tool for practicing effective search engine reputation management. You can create your brand website on site.google.com, its easy and covers criticism. 

If you have your brand's profile on Quora, Reddit, Instagram, Pinterest, all these channels contribute to develop your identity online and get more comfortable with the positive image. 

Hub-pages and press releases also contribute to Online Reputation Management.

You spend a lot of time developing your reputation; you work hard, treat others well, follow through on commitments, and show up on time. But if you apply the same discipline to your online presence, you will be able to surpass all the competitors. 

Tomorrow we will share more insights on tools and techniques. 

Stay Home Stay Safe. 

Monarch Jaiswal.