What to Pitch the Media in August

As we head into August, it's important to align your media pitches with timely and relevant topics related to this month to maximize your chances of getting noticed. August is packed with opportunities to engage audiences and capture media attention. Here are the key topics to focus on for your August media pitches:

Back-to-School Preparation

August marks the return to school for many students. Parents and students alike are looking for tips, advice, and insights to make the transition smoother. Think about pitching stories that cover:

- Preparing for the new school year

- Managing mental health and anxiety for students

- Budget-friendly school supplies and clothing

Summer to Fall Transition

As summer winds down and fall approaches, there’s a natural interest in transitioning wardrobes, home decor, and outdoor activities. Topics to explore include:

- Fashion trends for the change of seasons

- Tips for updating home decor

- Gardening advice for late summer and early fall

End-of-Summer Travel

With summer coming to a close, many people are looking to squeeze in a last-minute vacation. Media outlets are keen on:

- Last-minute travel ideas and deals

- Travel safety tips

- Packing essentials for late summer trips

August Birth Surge

August typically sees a peak in births, presenting an opportunity to address the unique challenges new parents face during this time. Focus on:

- Emotional challenges for new mothers

- Stress management and postpartum support (I have a client pitching this exact topic right now - we walk the walk!)

- Insights into why August sees a higher number of births

National Immunization Awareness Month

This month emphasizes the importance of vaccinations, making it a timely topic to pitch stories around:

- The critical role of vaccinations for all age groups

- Combating vaccine hesitancy and misinformation

- Updates on vaccine research and developments

Outdoor Entertaining

August is perfect for outdoor gatherings, and many are looking for fresh ideas. Consider pitching:

- Creative outdoor party ideas

- Menu planning and recipes for outdoor events

- Safety tips for outdoor cooking and grilling

Health and Wellness

Health and wellness are always relevant, especially during the summer months. Think about focusing on:

- Managing heat and staying hydrated

- Maintaining fitness routines in hot weather

- Benefits of outdoor activities and sports

Back-to-College Preparation - I just booked a segment for this!

With college students preparing to head back to campus, there's a demand for advice on:

- Dorm essentials and move-in tips

- Financial planning for college expenses

- Mental health resources for college students

National Wellness Month

August is National Wellness Month, making it a great time to pitch stories about:

- Improving overall well-being

- Mental health awareness and self-care practices

- Latest wellness trends and innovations

Women's Equality Day (August 26)

Women’s Equality Day provides a platform to celebrate achievements and discuss ongoing challenges. Pitch ideas could include:

- Celebrating women's milestones and progress

- Gender equality discussions

- Highlighting influential women leaders

National Dog Day (August 26)

Pet owners and animal lovers will appreciate content related to National Dog Day. Focus on:

- Caring for pets during hot weather

- Celebrating the human-dog bond

- Highlighting rescue organizations and adoption stories

Home Organization and Decluttering

The back-to-school season often inspires a need to get organized. Consider pitching:

- Tips for decluttering and organizing

- Back-to-school organization hacks

- Benefits of minimalist living

Tech and Gadgets

August is a great time to showcase the latest in technology, especially as students prepare for school. Potential angles include:

- Reviews of new tech products and gadgets

- Essential tech for back-to-school

- Innovations in smart home technology

Environmental Awareness

Environmental topics remain highly relevant, particularly with the ongoing focus on sustainability. Think about pitching stories on:

- Tips for sustainable living

- Eco-friendly back-to-school products

- Highlighting environmental conservation efforts

By aligning your media pitches with these timely topics, you can capture the interest of journalists and audiences alike. Remember, it's all about providing relevant, engaging content that resonates with what's happening now. Happy pitching!

Let me know if I can help - chatwithchristina.com

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Christina Daves is a PR Strategist and the Founder of PR for Anyone?. She helps products, services, and brands go from Established to Known? through media. She is the best-selling author of two books on the topic, has personally appeared in over 1,000 media outlets, and together with her clients has over 1 billion views and over $100 million in sales from free publicity. She can help you do the same!