This is What Pinterest Would Look Like In The 70s
If there is one thing Pinterest will do, it is keep your interest. The platform has seen strong user numbers since its launch in 2010.
In the last few years, we have seen a shift of focus when it comes to marketing. At first, platforms were targeting creators, influencers, and bloggers. Now, while they are still targeting these groups of people, they are also putting a focus on brand advertising.
Just look at how much e-commerce has grown!
Pinterest is known for its famous "Pins" - the rectangular-shaped static images promote a clickable headline, aesthetic photo, or shoppable outfit.
Pin promotions are a newer feature Pinterest first offered a few years back. It took a while to take off but now, Pinterest is getting serious about the feature.
Pinterest has always been overlooked by marketers when compared to its larger rivals like Facebook and Instagram. In their latest campaign, they're aiming to show marketers that their platform is worth it.
The goal was to highlight the benefits of Pin promotions in a unique way and drive more brand partners to consider using Pinterest as a focus in their advertising efforts.
Is Pinterest truly a hidden marketing gem, or is it missing something that other social media platforms have? Let us know your thoughts and continue this conversation on X.
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