What is Pillar Content?

Why do you want a topic cluster? Why did you want a cellular telephone in 1983?  Why did you want the internet in 1995? Why did you want to join Instagram in 2010? Because the past is our future, as is our present. You can’t stop inexorable tech zeitgeist — just adapt.

Think of topic clusters like a crudely crayon-drawn diagram illustrated by a toddler. There are pillar pages (these are important — hence the boldface) that correspond with your organization’s main spheres of focus. Linking to the pillar content is cluster content (sub-topics) — a granular take on the topic that provides more focus and depth for specific, relevant long-tail keywords or phrases. The pillar links to each cluster page and vice-versa with the same hyperlinked keyword. It’s an M.C. Escher painting in a fun-house wall of mirrors; a symbiotic, positive feedback loop in a digital ecosystem; a crayon-drawing from a toddler.

Dig deeper: https://www.webdevelopmentgroup.com/2019/01/what-is-pillar-content/