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What the PESO model got wrong

Jason Mudd

#PR Advisor to America’s Fastest-Growing & Most Admired Brands

发布日期: 2018年3月21日

3 reasons to change PESO for PR

The PESO model for segregating paid media, earned media, shared media and owned media has been around for years. Some PR and marketing professionals are adopting its communication framework to manage their efforts in reaching audiences. The PESO Venn diagram provides a holistic picture of the many channels that influence audiences’ buyer behavior in the decision-making process.

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2 approaches to make sure your communication is bias-free and ethical

2018年5月17日

2 approaches to make sure your communication is bias-free and ethical

Apply these methods to your PR and marketing materials. When you hire a public relations firm, you trust its members to…

2 条评论
Why billing by the hour (and by the word) is unethical

2018年5月14日

Why billing by the hour (and by the word) is unethical

Our PR agency bills based on value and scope. We don’t recommend billing or paying by the word or by the hour.

1 条评论
Is your company measuring social media all wrong?

2018年4月12日

Is your company measuring social media all wrong?

4 tips to be sure you’re measuring your social media efforts correctly Just because everyone is doing something wrong…
3 reasons you should always have a trained media spokesperson available

2018年4月5日

3 reasons you should always have a trained media spokesperson available

One of the first things we do upon rising in the morning is check the news to see what’s happened overnight. Some seek…
3 tips for maximizing shared social media

2018年3月27日

3 tips for maximizing shared social media

To a buyer, sharing is caring Understanding the journey of a prospective online buyer is essential to designing a flow…
How is PR like a banana?

2018年3月16日

How is PR like a banana?

4 ways to ensure your public relations is working A banana is more than a tasty addition to your cereal. It’s a perfect…

1 条评论
PR success takes time

2018年3月6日

PR success takes time

4 reasons to stick with public relations for the long haul The insightful Warren Buffett says it takes 20 years to…
Are you using your press release distribution service correctly?

2018年2月27日

Are you using your press release distribution service correctly?

It’s important that the news your company puts out via a news distribution site is newsworthy so you get the maximum…
Worried about your content game?

2018年2月20日

Worried about your content game?

We anticipate that 2018 will be the year of content. Video, blog posts, webinars, e-guides, white papers and other…
4 factors to consider when launching a PR campaign for your product

2018年2月13日

4 factors to consider when launching a PR campaign for your product

One reason companies hire a public relations firm is to raise awareness about their products. When you’re ready to gain…

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What the PESO model got wrong

Jason Mudd

#PR Advisor to America’s Fastest-Growing & Most Admired Brands

Jason Mudd的更多文章

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Jason Mudd的更多文章

2 approaches to make sure your communication is bias-free and ethical

Why billing by the hour (and by the word) is unethical

Is your company measuring social media all wrong?

3 reasons you should always have a trained media spokesperson available

3 tips for maximizing shared social media

How is PR like a banana?

PR success takes time

Are you using your press release distribution service correctly?

Worried about your content game?

4 factors to consider when launching a PR campaign for your product

社区洞察

其他会员也浏览了

PR in social media is obvious, which one to pick is the real question?

Why Social Media Marketing is the Key to Outpacing Your Competitors

Social Media Manager

How does Facebook pixel work?

Best Practices for Facebook Carousel Ads

Where to advertise to attract the right audience

How To Segment The Audience on Facebook Ads

7 Smart Ways To Use Facebook Multi-Product Ads

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Social Media Marketing Strategy: 6 Key Pointers