What is Persuasion?

Persuasion is more than changing hearts and minds, it’s about changing behavior. Aristotle, the famous Greek philosopher, said as much when he told the world persuasion was, “the art of getting someone to do something they wouldn’t ordinarily do if you didn’t ask.”?Whether you want someone to buy from you, your boss to approve your project, get a promotion, or?just get your kids to do their homework,?persuasion is the skill that can help you?achieve those goals and more.

We Need People…

Jack Welch, former CEO of General Electric, said, “Nearly everything I’ve accomplished in life has been with other people.” It didn’t matter how good his mission, vision, or strategy was if he couldn’t persuade people to execute. People are vital to your professional success and personal happiness so understanding how to ethically influence people is an essential skill.

But There’s a Catch…

Okay, you need people but things aren’t always so easy. Dale Carnegie, author of?How to Win Friends and Influence People, told readers, “Dealing with people is the biggest challenge you will face, especially if you’re in business.” You need people but they’re your biggest challenge. This is why understanding how to ethically persuade is critical to your professional success and personal happiness!

Three Hours a Day!

In?To Sell is Human, Daniel Pink cites a survey of more than 7,000 business people when he wrote, “People are now spending about 40% of their?time at work engaged in non-sales selling – persuading, influencing, and convincing others in ways that don’t involve anyone making a purchase.” This?means the average employee spends?more?than three hours a day?trying to influence people. If you’re going to spend that much time on a skill that’s critical for your professional success and personal happiness, doesn’t it make sense?to learn how to do it well?

Persuasion is a Skill

Persuasion is a skill that can be?learned, practiced, and perfected. My focus is to teach you how to use the principles of ethical influence to change people’s behavior.

Learn How to Influence?People

I’ll teach you how to apply the science of influence to ensure your professional success and personal happiness. Whether you’re looking for a speaker at your next event, one-on-one coaching, consulting, or?training, I can help you and your organization.?Reach out to me?today and we’ll explore how we can begin working together.

Brian Ahearn

Brian Ahearn is the Chief Influence Officer at?Influence PEOPLE. An?author,?TEDx speaker, international trainer, coach, and consultant, Brian helps clients apply influence in everyday situations to boost results.

As one of only a dozen Cialdini Method Certified Trainers (CMCT) in the world, Brian was personally trained by Robert Cialdini, Ph.D., the most cited living social psychologist on the science of ethical influence.

Brian’s first book,?Influence PEOPLE, was named one of the 100 Best Influence Books of All Time by?Book Authority. His follow-up,?Persuasive Selling for Relationship Driven Insurance Agents, was an Amazon new release bestseller. His latest book,?The Influencer: Secrets to Success and Happiness, is a business parable designed to teach you how to apply influence concepts at home and the office.

Brian’s?LinkedIn courses?on persuasive selling and coaching have been viewed by more than 500,000 people around the world!