What is a Personal Brand Statement? Examples and Tips

In the noise and excitement of the ever-growing digital world, it can be hard to get your voice heard amongst the crowd. How can you use your personal brand to show up online, attract your dream clients and stand out as a leader in your industry? The very first step is to write your personal brand statement. Similar to laying the foundations of your house, the very act of writing this statement will give you clarity on who you are, what you offer, your niche, USP and target audience. It’s a statement that will impact and inspire your potential clients to take action and buy into your service or product. Here is a step-by-step guide to writing your personal brand statement, with tips and tricks to get you noticed.

What is a Personal Brand Statement?

A personal brand statement is the most important part of building a personal brand. This statement (usually a few lines of text) explains what you do and who you do it for, which is essential to provide the clarity needed for your audience both online and offline. It’s a way of explaining what you do in a more specific way.?

For example, ‘I’m a Copywriter’ is too general and doesn’t describe your target audience. A statement like this will leave people guessing ‘what kind of copywriter?’.?

Instead, choose ‘Supporting female entrepreneurs and course creators with copy that converts’.?

This is a strong statement that communicates your niche and who you serve.

Once you create a statement that shows your core message, you can use this message across all your platforms, creating the consistency you need for a powerful personal brand. What’s more, writing a personal brand statement pushes you to define your niche, audience and message.?

So, take some time for yourself, grab a pen, and note down some ideas. Remember, the goal is to create the clearest, catchiest sentence you possibly can to engage your target audience. After all, you don’t want to attract the wrong type of people to your business either!

Why do You Need a Personal Brand Statement?

With the instantaneous nature of most things in our lives these days, humans have a very low attention span. In fact, human attention span is down to 8 seconds (quite exceptional when you think that goldfish have an attention span of 9!). This means you have only 8 seconds to grab someone’s attention and get as much across as you can about what you do. This is why your personal brand statement needs to be bold, make an impression, and leave people with that feeling of belief and inspiration in your product or service. You ideally want to leave the reader a little curious to know more about you so that they contact you and ask further questions. Once this happens, you have more opportunities to wow them and get them on board as a client.

Process, Clarity, Credibility, Customer, Communication

Always remember process, clarity, credibility, customer, communication. You need to know that you have clarity and direction on your offering but that your audience does too. Although this sounds easy, it can be challenging to get your entire business/brand into one sentence. You’ll spend time continuously improving your personal brand statement, but this is a good structure to follow while you draft ideas.?

• PROCESS: What are your processes?
• CLARITY: What’s your unique niche? Be clear on what you offer.
• CREDIBILITY: Why should they choose you? For example, ‘I’ve supported 300+ entrepreneurs so far’.
• CUSTOMER: Define who your customer is. What are their needs and desires?
• COMMUNICATE: Communicate all of the above clearly and succinctly in your personal brand statement.

How to Craft Your Personal Brand Statement (Examples)

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