What People Are Saying About Your Brand?
Maegan Lujan
Tech Director @ Toshiba Managing GTM ?? Products and Programs | Keynote Speaker | Brand Strategist | Passionate about Building Brands & Driving Innovation in Marketing | Recognized Dynamic Woman in Tech and Philanthropy
What are people saying about your brand?
Are the whispers a reflection of your brand values?
Maybe you are not sure what your brand values are.
If you don’t know no one else will either. We have to be proactive in building our brands and our online reputation.?
Your brand values are what should be guiding your brand behind the scenes. Brand values are important because they can help you and your team with all of this and more:
●???Make better decisions
●???Assess new opportunities and potential partners
●???Gain greater credibility as a leader
●???Hire the right staff?
●???Improve morale (and productivity)
●???Build stronger customer relationships
●???Shorten the sales cycle
If you are feeling a bit lost discovering your brand values don’t worry. I’ve been there too.
And I’ve got some exercises to help you discover the top 5 values that can guide your brand over on this week’s blog post here.
Follow me?for more content like this.
If you need help with your brand vision, book a session with me?here.?
Global Marketing Access @ Merck KGaA | Marketing & Communications Expert | Brand Strategist | Digital Media | SEO | Content Marketing | Product Marketing | Masters in Expanded Media @ Hochschule Darmstadt.
3 年Very well articulated
LinkedIn Ghostwriter & Coach ?? I help B2B founders & consultants attract regular leads on LinkedIn using content, comments, and strategic outreach.
3 年Story branding is finding alignment between what they say about you and what you want them to say. I like the focus on values that you mentioned. Very insightful