What people prioritise when selling their home

Agents play an integral role for nearly all consumer households throughout the many stages of the home selling process. For many sellers, agents are strategic partners who help steer the process and tie the house to the right buyer. But while sellers know how important an agent is in this experience, what are the metrics used when determining who sells their home and what are their priorities? We take a look.

Timing and profit are everything

Every seller wants to sell their home for the most money in the shortest amount of time – it's the ultimate nirvana. However, in a fluctuating market and with complicated scenarios, the ideal circumstance isn't always easily achieved. While life-changing events trigger a need to move quickly, those with time on their side may be able to wait for an offer they’re happy with. In most situations, agents must balance the two and set expectations for sellers.

The lowest fee isn’t temptation enough

According to research, 94% of sellers don’t choose their agent solely based on the lowest fee. Once, it was a race to the bottom to deliver the cheapest fee to win the vendor’s listing.

With new research, agents can feel confident in highlighting their service without diminishing their monetary value. With more weight put on other factors, the most important attributes were:

• 73% said the agent listened to and understood their needs
• 72% said the agent was courteous and professional
• 69% said the agent was knowledgeable and informative
• 61% said the agent responded quickly to questions

With this in mind, it’s important to have a strategy that showcases your services, local market knowledge and to be timely in responses.

There’s more to consider

Forty-three percent of sellers choose an agent because they felt confident about the agent’s ability to market the property, from floorplans to photography to online marketing. This was the most dominant reason people chose an agent. Next, 41% chose an agent because they liked or trusted them, followed by 37% of people selecting an agent because they were pleased with the valuation.

Is your estate agency ready to tap into more valuations and instructions? To access the latest innovative features that generate new valuation and instruction opportunities for agents, get in touch ?today.

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