What pain point does your product solve/fix?

When food and beverage buyers at retail get it wrong, five common pain points are responsible…

Controlling Inventory: Keeping inventory high enough to meet customer demand and low enough to minimize waste is a tough balance — one made all the more precarious by perishable goods that have short shelf-lives.

Supplier management: Juggling of a myriad of suppliers, negotiating contracts and making sure the product quality as well as delivery are both consistent.

Price Fluctuations: As registered in the first quarter, Movit has volatile commodities prices, transport costs to its facility which often require investment cash as well as foreign exchange offsetting that may account for profitability monitoring and adjustments.

One other thing to consider is that the food and beverage market is incredibly competitive, with thousands of brands all fighting for limited amounts of shelf space. Shoppers need to be on the watch for new products and tactics that can set their goods apart from competitors'—and really catch customers' attention.

Legal Compliance: Compliance with food safety laws, requirements for labeling and other regulations is an additional step in the purchase process.

Optimizing Shelf Space: Ensuring that stores make the best use of their limited shelf space to represent products well is key to helping brands gain visibility, get enough stock on display and sales.

Changing market: Seasonal changes in demand and the way consumers are consuming products means buyers must continuously adjust their product assortment, marketing plans.

Risk of Supply Chain Disruption: Events like natural disasters, labor strikes, and political turmoil can drive up prices or limit product availability.

Consumer Demands: To predict what consumers want to eat and drink, businesses need to keep tabs on changing dynamics in consumer tastes and trends, dietary preferences and health concerns.

Export analysis and data management: Centralised systems for delivering sales, market trends and customer feedback — vast amounts of disparate data needs to be collated in order to make strategic decisions about what consumables, retail distribution is the right-fit for your brand.

These challenges can only be overcome with some mix of strategic planning, communication and collaboration with suppliers, technology solutions, and a recognition that not everyone gets their way in the single biggest economy as well as trade market on the planet.