What is the pain in content and copywriting

Don’t they say it’s hard when the devil won’t get off your back?

Now that you can tell the difference between copywriting and content writing from last week’s edition

Here's the thing-- there's copywriting and then there is content writing

Do you know what differentiates both?.        

There is still that sand in your shoe regarding;

1. What type of content to post?

2. How to make the copy trigger need?

What type of content to post?

For starters, this can be tricky as you don’t want to start off on a bad note. However, understanding your service and the problems it aims to solve gives you an idea who your target audience is.

Once that is in the bag, the objective becomes to create content for your audience that:

1. educates
2. informs
3. entertains

This can be done through blog posts, articles, newsletters, and social media pages. The more educative and valuable your content is, the more relatable they become, making your brand resonate with your audience.??

How to make the copy trigger need?

The copywriting bit, as part of content, is a different kettle of fish!

Unlike content, a copy doesn’t have the luxury of going deep into details to educate or entertain you. They are geared at persuading your audiences to buy your product or service.

It's the copywriting bit that triggers that sense of need within your audience as it promises to solve a problem.?This is the bit that you see on advertisements, across media, including social media.

In your marketing campaigns maximizing these tools is important for your business’s growth. However, it gets complicated when you expect your employees to do it as part of their job role or you try to do it by yourself.

Unless you have an in-house content team, and a well structured internal process with a clear content strategy in place, you have no choice but to outsource it if you want your content and copy to be driving your business growth.

Content creators and copywriters are specialists at what they do. They know the right words and images that get your audience’s attention.

The entrepreneurial journey is hard already. Don’t compound it with the burdens of copywriting and content creation when you can avail the experts by simply outsourcing it.

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