What Oracle and Google Don’t Understand About the Cloud, and Why It Matters
Jeffrey Kaplan
![Jeffrey Kaplan]()
Jeffrey Kaplan
Strategic marketing and go-to-market advisor for third-wave of cloud consultancies.
As the tectonic shift to the cloud accelerates, the competitive landscape is also intensifying. Although the value of cloud services is generally recognized, the basic principles of delivering quality cloud services are still misunderstood by many players, including a number of major companies.
This reality became clear recently with the latest news from Oracle and Google regarding their escalating cloud efforts.
Click here to read THINKstrategies' views in Sandhill.com about the fundamental issues both companies face as they attempt to establish themselves as cloud market leaders.
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8 年Great article!
Do not agree here! Oracle's broad assets in enterprise application portfolio is unmatched. And provides the company with an equal potential to provide high level Enterprise SaaS solutions with huge up-sell capabilities from their own portfolio. That in the future might even provide Negative Churn... Simply qualifying their performance, year to date, on churn ( based on which benchmark ?) is typical ancient Wall Street thinking, looking in the " car mirror" instead of through the "windshield"