What is one thing that most fashion brands are missing to do?

So, the financial year has completed and none of us never?thought of closing our business year like this.?

As a daily routine in lockdown, I was?reading a few articles today and every article talks about how you can start selling your product even in such a situation or once this situation settles down.?

Well, it's an important aspect for every business. Businesses should know how to manage a crisis and sell their products in such tough times because eventually, we have to look at our economic growth.?

But I see that in the rush of trying to sell, thinking to produce more..... just how traditionally businesses worked, there is something really important that we as a business are missing out...?

We are constantly hearing that it's is?no more a suppliers?market, instead, it is a customer market now.

So have you started really designing your business model based on your customers' needs? Have you ever asked yourself if your relationship with your customer is strong or not? Do you care to stick with your customers and strengthen your relations with them??

I am sure we will all agree that our customers are the most important factor in making a business successful. The crisis comes and go but if you are not focusing on building a strong relationship with your customers even at this stage, you are missing the boat.... because some else is engaging with them.

Customers are smart and every time they faced tough times like this pandemic, they become wiser, conscious, aware, demanding and choosy.?

Here are some points which I think so you can use to strengthen your relationship with your customers:?

Get to know your customer

Even if you think you have a decent comprehension of where your customers are coming from and what they need from you, you might be astounded at the numerous ways you can become acquainted with them better. Consider letting your discussions get somewhat close to home by sharing what you do during your off-hours, data about your family, and so on. It doesn't need to be nosy, yet sharing non-work data every now and then can fortify your customer's connections.

Know what the customer needs:

Well, a good marketing strategy would be to engage with your customers to know more about them. Not only will it make your relationship secure, but also it will help you to understand what your client genuinely needs.?And once you know about their needs, you can work around those factors, and improvise your business.?

At the point when you set aside some effort to comprehend your customers' needs, you will be in a superior situation to guarantee customer fulfillment with your products/ services and adjust your business models. You may even expand the possibility of referrals and expanded informal promoting.

Communicate with your customers daily:

Reliable and robust communication is significant in all connections, especially associations with your customers. You can make the propensity for rehearsing excellent correspondence by being receptive to customer calls and messages, planning ordinary registration, sharing organization news, and cooperating with your customers across online networking, if suitable. All in all, staying in regular contact and keeping your customers on top of it can go far. The best way to communicate with them is to join any digital platform and engage with them.?

Conclusions:

These are some of how you can engage with your customers and know them. You can ask for feedback, you can tell them about yourself, you can notify them with every new collection, latest designs and discounts, and coupons.?

If you don't know about which platforms to use for the authentic engagement, feel free to connect over a free consultation call.

Also check my YouTube videos on:

Is growth equal to profitability

https://www.youtube.com/watch?v=ljfUmtGdr1A

How product conversion rates help profitability

https://www.youtube.com/watch?v=3iOxz6j69rM

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