“What is the one thing I can do to make a difference when it comes to climate change?”
Leyla Acaroglu
Sustainability & Circular Economy Provocateur, FRSA, UNEP Champion of the Earth, Designer, Sociologist, TED Speaker, Linkedin Instructor. Founder DisruptDesign.co, UnSchools.co, CircularFutures.co & SwivelSkills.com
As a keynote speaker in sustainability, I’m often asked this question, “What is the one thing I can do to make a difference when it comes to climate change?”.
The answer is never quite what people want to hear, because it has to do with the somewhat controversial topic of reducing meat consumption. Don’t stop reading! There are many reasons and creative ways to do this — there’s even a hierarchy of protein choices that you can use to design your lower-carbon meals, with poultry being the least impactful animal-based protein , along with many ways to get your protein fix from plants!
The reason food choices are so critical to combating climate change is that agriculture contributes 20% of global greenhouse gas emissions. This report from McKinsey shows how cattle and dairy cows fall between China and The United States as being the world's biggest greenhouse gas emitters. This analysis of protein sources found that eating less meat is always better than just swapping to a more sustainable meat option. As we enter into a heated debate about climate action at COP26 next month, the world will be focused on the decisions leaders make, and leaders are there to respond to the pressures of their constituents. Yes, we need massive cultural shifts to address climate change, from the way industries produce goods and services, to the regulations governments put in place, as well as actions we each take as individual consumers to help shift the market.?
Given that there is resounding science that reducing animal meat and dairy consumption is one of the quickest sure-fire ways to help lower carbon emissions globally , and it reduces a host of other detrimental environmental issues related to meat farming (like deforestation of the Amazon to grow soy to feed cows and eutrophication of waterways from effluent runoff from factory farms), it’s well worth the effort to explore how you can contribute in a way that works for you.?
With the rise in more convenient consumption styles such as the flexitarian and reducetarian movements, you can have full autonomy over how often you’d like to eat meat (and which types) without feeling limited by binary labels.?
But there is more good news: there is never just one solution to lowering your personal footprint and having a positive effect on the planet! There are many everyday actions aside from food choices that we can each take to help shift the economy away from polluting and destructive, to positive and productive systems. I know individual actions alone will not reverse the effects of decades of destructive behaviours from industry. We need true leadership at COP26 and beyond to ensure a safe and sustainable future for us and our shared planet. But for sure, our actions are added up as data that influence the decisions of all of the bigger players in this system, so transforming our lifestyle choices can and will have impact, especially if many people join in the transformation too!
Our consumption choices become the foundations for the decisions industry makes. What we eat , the stuff we buy , the way we move around our cities , where we invest our money and how we have fun all dramatically contribute to what will end up being prioritized in our economy. This is how we, as individuals, each have the power and agency to use micro actions to make positive change. The things we buy matter; each purchase contributes to a consumption trend that is read as a demand in the market and fulfilled by companies wanting to capitalize off of that demand.?
Conversely, everything you choose NOT to buy reduces demand and thus reduces the interest of companies to continue investing in that product. So, we can each effect change through our consumption actions. This applies to us as individuals, but also to us as employees. Consumption is one of the biggest drivers of sustainability and thus a perfect place to take action to address climate change. Just look at how many meat alternative products are now on the market and doing very well (Beyond Meat, for example, had a huge IPO a couple years back ). That's in part due to innovation, and in part due to consumer preferences changing towards more meat-free food products . Yes, there is still an environmental cost associated with creating pea protein, oat and almond milk ect, but all studies show it's way less of an impact than the animal-based alternatives.???
That’s the thing about change; it comes about for a multitude of reasons, effects and actions. To address climate change, we need many dramatic changes that include new innovations, new mindsets and new consumer preferences.???
Activating your Anatomy of Action?
This was the basis for the project I did with the United Nations Environment Program. Together, we wanted to figure out how to make sustainable living irresistible, to help people see the relationship between their actions and the potential positive impacts that we can all have. We found that there were many organically emerging and naturally desirable trends and approaches to living a more sustainable life that were already out there, so we made a matrix of them all and looked at the scientific data to see which ones would have a positive effect if many people adopted them. From there, we had a long list of scientifically-validated everyday actions for a climate-positive future!?
The result is the initiative called the Anatomy of Action , and it focuses on the five main lifestyle areas we each take action on every day. We all eat food, buy stuff, move around our cities, earn, spend and save money, and we all (hopefully!) like to have fun. These five main lifestyle areas emerged from our research as having many micro actions we can each take to transform our actions into positive impacts.
From the 5 main lifestyle themes, there are 15 core actions and over 60 (!) micro actions. You can view them all here on the AOA website , but I have also did a summary of three form each theme that help address climate change, all of which you can take action on right now:
领英推荐
Food: 3 Micro-Actions for a Climate-Positive Future
Stuff: 3 Micro-Actions for a Climate-Positive Future
Move: 3 Micro-Actions for a Climate-Positive Future
Money: 3 Micro-Actions for a Climate-Positive Future
Fun: 3 Micro-Actions for a Climate-Positive Future
It might seem like some of these actions are small-fry when you look at the scale of the problem of a dramatically changing climate. But doing something is always better than nothing, especially when your actions help to shift markets and change the behaviours of people around you. Whilst individual choices are part of the system of change we need, even more so the actions we take at work offer scope for significant change. So, see how you could potentially adapt some of these actions outlined here to your work life. If you want to discover more about activating sustainability in business , I have prepared a free toolkit on this .?
There are lots more actions and the full data validation document available at the Anatomy of Action website.
---
This article was written as part of the LinkedIn #Changemakers campaign — a campaign shining a spotlight on individuals using LinkedIn to drive genuine change in the world of work. To find out more about the partnership, read more here . And if you want to join the conversation, share the one thing you’d like to change about the world of work in a post on LinkedIn with the hashtag #ConversationsForChange.
Save money on parking with a season pass - Sales & Administration Manager @ NCP | Elevator Pitch Certification
3 年Great post. Would be good to connect
Learning Experience Designer
3 年I really like the Anatomy of Action website, something like this has really been needed for a long time!
Highly Trusted Executive Coach & Advisor to Top US Companies | LinkedIn Advisory Board Founder | Leadership Professor/Expert | Keynote Speaker | Author
3 年Thank you!
Purpose Driven Director > Transformational Leadership > Programme Excellence > Innovation as standard > Filling that gap between Commercial Success and Social Impact
3 年What a wealth of info you’ve offered us here - thanks so much Leyla ????
Co-Founder / CX Strategist and Architect
3 年I totally agree Leyla. I started my transition last year and tend to fall in the ‘flexitarian’ camp! All too often we are turning to others to drive the change, but so important for us to consider our own daily actions to shift this beast.