What is One New Trend in The Influencer Marketing

Earlier there were limited influencers. Now with the grace of the internet and all social media platforms, we have influencers all over the internet.

With so many influencers it and a huge fan base (followers) business started taking influencer marketing seriously.

Influencer marketing has changed in recent times.

Let me give you a classic example. Cold drink companies like “Pepsi” do influencer marketing all the time.

They contract with a celebrity who is having a huge fan base.

So how it is changed these days?

A youtube having millions of active followers can be a good example. Let me give you one example “Tanmay Bhat”. He is a comedian and a youtube probably more than that but if you look at his youtube channel you can see a promotion in almost every video.

But the beauty is he do promotion in a way that it doesn't look like a promotion.

In his recent video, he has made an “Roast of LinkedIn” where he smoothly promoted the upGrad which provides online courses to gain certification in data science, digital marketing, product management, machine learning, software development, and more.

So, this is a new way businesses are working with influencers..

Thanks

www.pritamc.com

Pritam Chougale (@PritamChougale) | Twitter