What An On-Hold Message Is

Too often when I tell people what I do they think it's an answering service or the auto attendant feature of their phone system. So for today's blog, I'm going to tell you "What An On-Hold Message is. AT&T research tells us 70% of all phone callers are placed On-Hold. And it’s approximated that the average On-Hold time is about 43 seconds, almost the length of a sixty second radio commercial where you have a ample opportunity to tell your callers exactly what you want them to hear about you. After all they’re captive, and we know from research that most callers want to hear something other than silence, a radio station, or sleepy background music while On-Hold. If you aren’t sure what an On-Hold message is, it’s an infomercial about your company, telling callers about products and services offered by your business, both the new and the old. It shows courtesy so that the caller doesn’t feel they have been forgotten. It answers frequently asked questions. It is custom written for you by our professional copywriters who have learned the knack of writing for the ear. It carries forward your branding and marketing message that you spend many dollars to create. And it’s cost is small when you compare it to the cost of advertising to getting your phone to ring. It is said that of your marketing budget about 80% is spent to get the phone to ring and about 6% when it does. Since 1987 HoldMasters, your On-Hold Message Company, has been helping both Fortune 500 companies, mom and pop businesses, and home based businesses, maintain both their marketing and branding messages to their clients and prospects. It can up-sells present clients and inform prospects of your business and philosophy. It makes a small business sound big and a big business sound friendly. Let us help you when your business is on the line.