WHAT IS NEXT FOR YOUR BUSINESS ?

AFTER THE VIRUS

Many of us are working remote, sheltering in place. The virus unites us. However, COVID-19 manifests itself very differently in people – because we are all unique. We all respond differently. We will also respond differently when the virus ceases to be headline news. Some people will fall back into old routines, but some will be changed. We do not know if this a permanent inflection point that will systemically change behavior. How can we know?

THE CHALLENGE OF PERPETUAL CHANGE

The reality is that change is constant. While people generally like stability the last decades have been anything but stable. Large changes in technology have transformed how we experince daily life. With slower changes like global warming many people deny or ignore change, but a deadly virus demands recognition and response. Technology is like the virus - it represents rapid systemic change. New technology often creates massive disruptions in a time span we all can see, feel, comprehend. Observable, immeadiate, measurable change cannot be denied or ignored.

KNOWLEDGE IS POWER – BUT INACCESSIBLE

To manage rapid change organizations, need knowledge that is sourced in market insights. Data based insights inform decisions about how to best serve prospects, customers, employees, partners and respond to competition. But research and resulting insights have not been easy to acquire. There are a series of steps to research including:

1.     Recognize change

2.     Define the business impact

3.     Identify, hire, direct a team

4.     Design the research

5.     Conduct the study

6.     Analyses the data

7.     Implement marketing experiments/response

8.     Monitor and adapt

This process takes many resources. As a result, access to regular primary research is costly and inaccessible for most businesses. Like most people, most companies follow a leader, make gut bets, and live on the edge. They do not have the resources to regularly conduct primary research. Instead, they rely on experience, and non-optimized secondhand information. They either assume massive risk or resign themselves to be market followers and limit their success to rewards of incrementalism.

~ How Vote Frenzy Empowers Business Leadership ~

Free & Unlimited Mobile Research From Vote Frenzy

FREE PRIMARY RESEARCH

To solution to the challenge of business risk due to a lack of information requires that individuals & organizations get regular insights tailored to their target audiences for free. To accomplish this goal Vote Frenzy has applied an advertisement business model to enable free and unlimited hyper-targeted mobile polling. The Free model is made possible through poll subsidization by 3rd party advertisers for free insights. For organizations that desire a fully branded experience, Vote Frenzy permits them to override subsidized Ads with their own Ads at standard market rates. However, even free insights without action are of little value. Insights must drive sales to be of value.

AUTOMATING ACTION TO DRIVE SALES

To realize the value of insights, Vote Frenzy empowers organizations to create public and private polls that rewards poll engagement with smart coupons aligned with poll responses. These coupons enable organizations to convert responses to private/public poll surveys into action. The actions are not taken in weeks or months but are instant responses to a person’s expressed preferences as evidenced by their anonymous voting. Voters that are engaged get both the value of the market insights, and the economic value of coupons aligned with their interests.

FUN SOCIAL GAMIFICATION EXTENDS BRAND ENGAGEMENT

Answering polls takes time and most people simply do not like participating in polls and surveys. For this reason, many vendors incentivize participation. Unfortunately, their methods often undermine brands or corrupt insights though use of jaded, biased and expensive panels or commissions. In addition, there is very ugly side to the research business where vendors rely on over hyped lotteries, bait & switch schemes with post survey exclusionary clauses or mandated trials & purchases to earn promoted rewards. These methodologies undermine the integrity of participating brands and alienate prospects. At Vote Frenzy we are different. Our services platform empowers organizations to motivate participation in an economically scalable manner. Our service empowers companies to builds brand goodwill through sustainable coupon incentives, and co-creative game campaigns with full transparency of real time leaderboards and a countdown clock.

HOW IT WORKS:

To motivate continued poll and survey participation Vote Frenzy has gamified the experince of responding to polls and larger campaign surveys. The poll/ game campaign experince issues rewards for voting on polls, correct votes, commenting, and social sharing of polls & rewards. At different point levels within a game, organization and their sponsors can provide rewards beyond simple coupons. These competitive games use multimedia content, controls on location (geofencing) + time + demographics + volume limits to redefine the customer experince. Mobile gamification of content can transform (Magazines, movies, TV shows, Podcasts, Websites), and events (Sports & Business, Education, Training) into fun mobile games.

PROTECTING DATA INTEGRITY FOR BETTER DECISIONS

We all know that false participation and bad data is useless, and worse misleading. With Vote Frenzy data integrity is assured by a combination of using a mobile platform, vote privacy assurance, and aligning vote responses with economic incentives.

1.     Mobile App: Web-based voting is easily corrupted. Mobile apps enforce a single vote.

2.     Vote Privacy: Mobile apps ensure vote anonymity ending concerns of vote retribution

3.     Truthful answers : Right answer rewards motivate truth & undermine misrepresentation

SUMMARY: A MOBILE CUSTOMER JOURNEY AVAILABLE FOR ALL

Vote Frenzy is not a point solution, but rather an integrated mobile services suite. A suite of tools for managing crowd engagement that is unlike modular silos of functionality currently in the market. Vote Frenzy’s mobile services suite is designed to enable any organization to deploy a mobile customer journey.

1. FREE Mobile Poll insights enable market segmentation
2. Mobile Ads grow offer awareness & site traffic
3. Mobile Poll right answer rewards demand true consideration
4. Mobile Coupons grow sales
5. Mobile Social Games drive continued brand engagement & goodwill

Using these services any organization can deploy a safe, fun mobile customer journey for free. Vote Frenzy provides the mobile app (Apple & Google Platforms) and infinitely scalable cloud services hosted on a standards based global infrastructure. The software and web services are available at no cost. In addition, the service requires no contracts and minimal information technology footprint. All consumers need is a mobile phone and browser. Larger organizations should use a desktop computer to create ads, polls, coupons, rewards and games.

NEXT STEPS, TURN INSIGHTS INTO SALES

The current virus is a fast change. The fervent desire for testing is a desire for insights. Parallel analogies to business change are clear. Businesses need to regularly monitor and test their customers. Continuous measurement provides insights to lead transformation and respond to market change. Vote Frenzy makes research free and extends research to create immediate value for every organization. If you’re a company that does not believe in the value of data and research, then Vote Frenzy is not for you. However, if your organizations believes that knowing and responding to customers is the future of your success – we invite you to try our service.

Signup at https://www.votefrenzy.com/business/