what is next in social media?

In the 1950s, TV was called the Idiot box, as many people started to suffer from deformations, headache and fatigue, after spending so much time watching tv. There was time in the evening and at the weekend to sit down and watch tv and people sat to watch content that they couldn't control it or choose, just consume it.

70 years later, we have lots of time, but new generations are showing no interest in long content, instead, they want fast and simple content to consume in their mobiles, tablet or laptop.

We are in the era of consuming for the sake of consuming and social media such as facebook or instagram seem to be moving to a new phase in their business, as it happened with other communication elements, hard copies such as dvd, tapes, vhs, records.

So what is next on social media?

TikTok, Twitch, youtube, places where consumers go back to the beginning, to that nostalgic reference of the past, of the tv, but they control the content and they want very short ones. They don't want to think or try to understand much, they want pleasure watching visuals, consuming for the sake of consuming.

So the new idiot box is the mobile, tablet, laptop or smart tv with a huge difference from the past, now, the audience not only controls the content they watch, but also they can make it and make money from this content, so the platforms and hey, wait for streamers to offer influencers content a la carte or live, this will be a matter of time.

New generations want to consume fast in any place they want, want to create and want to make money by their likes. So influencers or not, what is truth is that we are facing a huge change in communication and the power is going to be in one hand. How brands, politics and institutions are going to control this in the future?

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https://www.youtube.com/watch?v=1AVm8wqKjmM