What is new in Marketing? What trends should founders follow?

Hey everyone, as a founder myself in am in a lot of startup communities and see that most founder suck at marketing. Most of us know how to build great products but do not know how to market and sell it.

Most founders suck at Marketing & Sales

World is changing so quickly, more and more products are out there. Your marketing battle gets so difficult. You need to complete with many others.

To win this battle you need to think differently and do things differently

What is new in marketing, what trends should startups follow?

Marketing is a constantly evolving field, and there are always new trends and techniques being developed. Here are a few examples of some of the newer developments in marketing:

1. Personalization: Marketing has become more personalized in recent years, with companies using data and technology to tailor their messages and campaigns to specific individuals or segments of their target audience.
2. Artificial intelligence (AI) and machine learning: These technologies are being used to analyze customer data and make more informed decisions about marketing campaigns and strategy.
3. Social media marketing: Social media platforms have become a key part of many marketing strategies, and companies are using them to reach and engage with their target audience in real-time.
4. Influencer marketing: This involves partnering with social media influencers or industry experts to promote products or services to their followers.
5. Video marketing: Video has become an increasingly important marketing tool, with companies using it to showcase products, tell brand stories, and engage with customers.
6. Interactive content: Interactive content, such as quizzes, polls, and games, can be an effective way to engage and educate customers.
7. Customer experience (CX): Companies are focusing on improving the overall customer experience, including the customer journey and interactions with the brand, to drive loyalty and retention.

How Personalization marketing works?

Personalization marketing involves using data and technology to tailor marketing messages and campaigns to specific individuals or segments of the target audience. This can be done in a number of ways:

1. Targeted advertising: Companies can use data, such as demographics, location, and browsing history, to show ads to specific individuals or groups of people who are more likely to be interested in their products or services.
2. Email marketing: Email marketing software can be used to send personalized emails to specific segments of the email list based on demographics, behavior, and other factors.
3. Website personalization: Companies can use cookies and other tracking technologies to show personalized content, offers, and recommendations to visitors based on their interests and behaviors.
4. Social media marketing: Social media platforms offer a range of targeting options, such as demographics, interests, and behaviors, which can be used to reach specific groups of people with personalized content.
5. Chatbots: Companies can use chatbots to provide personalized support and assistance to customers through messaging apps and website live chats.

How AI marketing works?

Artificial intelligence (AI) can be used in marketing in a number of ways, including:

1. Analyzing customer data: Companies can use AI to analyze large amounts of customer data, such as demographics, browsing history, and purchase history, to gain insights and inform marketing strategy.
2. Personalization: AI can be used to personalize marketing messages and recommendations based on customer data and behavior. At Murmur AI we use Computer Vision to personalize your ad content on outdoor media types.
3. Predictive analytics: AI can be used to predict customer behavior and help companies make informed decisions about marketing campaigns and strategy. At Murmur AI we use predictive analytics to predict how your outdoor ad creativity will perform and what part will grab ore attention.
4. Automating tasks: AI can be used to automate tasks such as email marketing, social media posting, and customer service inquiries, freeing up time for marketers to focus on more strategic tasks.
5. Chatbots: Companies can use chatbots, which are powered by AI, to provide personalized support and assistance to customers through messaging apps and website live chats. Our friends from Whelp Jamil Aghasi can help you with that. Their chat uses ChatGPT to better serve your customers.

How Social Media Marketing works?

Social media marketing involves using social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn, Tiktok to reach and engage with potential and current customers. Here are a few ways companies can use social media for marketing:

1. Creating a presence on social media: Companies can create profiles on social media platforms and use them to share content, such as blog posts, product announcements, and promotional offers.
2. Building a following: Companies can use social media to connect with potential customers by following and engaging with them, as well as encouraging their own followers to share and engage with their content.
3. Advertising: Companies can use social media advertising to target specific groups of people based on demographics, interests, and behaviors.
4. Influencer marketing: Companies can work with social media influencers, who have a large following on social media, to promote their products or services to their followers.
5. Customer service: Companies can use social media as a way to provide customer support and assistance, by responding to customer inquiries and complaints on their social media profiles. Our friends Muzaffar Garakhanli ? can help you with digital marketing. If you are in banking industry then you have to learn from Muzhgan Malikhaydar, CFMP Turgay Alakbarli Kamran Babashov

How Influencer marketing works?

Influencer marketing involves partnering with individuals who have a large following on social media or are considered experts in a particular industry to promote products or services to their followers. Here's how it works:

1. Identifying influencers: Companies typically start by identifying influencers who align with their brand values and target audience. This can be done through research and analysis of social media platforms and blogs.
2. Reaching out to influencers: Companies can reach out to influencers directly or through influencer marketing agencies to propose a collaboration.
3. Negotiating a partnership: Companies and influencers will typically negotiate the terms of the partnership, including the type of content the influencer will create, the length of the partnership, and the compensation the influencer will receive.
4. Creating content: Influencers will create content, such as sponsored posts, videos, or Instagram stories, promoting the company's products or services to their followers.
5. Measuring success: Companies will typically track the success of an influencer marketing campaign through metrics such as engagement, traffic, and sales.

Influencer marketing can be an effective way to reach a targeted audience and build credibility for a brand. It's important for companies to carefully select influencers who align with their values and target audience, and to be transparent about any sponsored content.

How Video Marketing Works?

Video marketing is the use of video content to promote a product or service, increase brand awareness, or educate an audience. It can be an effective way to engage with and reach a target audience, as video is a highly shareable and visually appealing medium.

There are a few key steps to creating and implementing a video marketing campaign:

1. Identify your target audience: Who do you want to reach with your video marketing efforts? Understanding your target audience will help you create content that resonates with them.
2. Determine your marketing goals: What do you want to achieve with your video marketing campaign? Do you want to increase brand awareness, drive sales, or educate your audience? Setting clear goals will help you create content that aligns with your objectives.
3. Create a video: Once you know who you want to reach and what you want to achieve, it's time to create a video. This could be a promotional video, a how-to video, or a company culture video. Whatever the subject matter, it's important to make the video visually appealing and engaging to hold the viewer's attention.
4. Distribute the video: There are a number of ways to distribute your video once it's completed. You can publish it on your website, share it on social media, or use paid advertising to reach a wider audience.
5. Measure and analyze the results: As with any marketing campaign, it's important to measure and analyze the results of your video marketing efforts. This will help you understand what works and what doesn't, and allow you to adjust your strategy accordingly.

What is Interactive content ?

Interactive content is a type of digital content that allows users to actively participate and engage with it. This can include quizzes, polls, surveys, games, and other types of content that require user input or interaction.

Interactive content is designed to be engaging and immersive, encouraging users to participate and interact with it in order to learn more about a topic, provide feedback, or simply have fun. It can be a powerful tool for reaching and engaging with an audience, as it allows users to take an active role in the content rather than simply consuming it passively.

There are many different types of interactive content, each with its own unique characteristics and benefits. Quizzes and polls, for example, can be used to gather feedback or test knowledge, while games and simulations can be used to educate and entertain. No matter what type of interactive content you create, the key is to make it engaging and relevant to your target audience

What is Customer Experience Marketing?

Customer experience (CX) marketing is a strategy that focuses on improving the overall experience of a customer as they interact with a company or brand. It involves designing and delivering high-quality, personalized interactions across all touchpoints, including the customer's journey through the sales funnel, their use of a product or service, and any post-purchase activities.

CX marketing is focused on creating a seamless and enjoyable experience for customers, as this can lead to increased customer loyalty and advocacy. It involves understanding the customer's needs, preferences, and pain points, and using this information to design and deliver personalized experiences that meet their expectations.

To implement a CX marketing strategy, companies need to first identify their target audience and understand their needs and preferences. They can then design and deliver personalized experiences that meet these needs, using customer data and insights to inform their efforts. This can include personalizing marketing communications, offering personalized recommendations, and providing personalized support and service.

CX marketing can be a powerful tool for building customer loyalty and driving business growth. By focusing on improving the customer experience, companies can differentiate themselves from the competition and create a positive brand reputation.