What Is the New Google Gtag.js & What Does It Do?

What Is the New Google Gtag.js & What Does It Do?

Google has just announced that they’ll be launching a new google tag that will apparently “unlock new capabilities to help you do more, improve data quality and adopt new features — without requiring more code."

So what exactly does this new tag do? Well, this tag will allow users to use a variety of google products and services without needing to connect individual Tags for each piece of software.

Here are some statements about the new tag from Google.

“Starting today and rolling out over the next week, the Google tag will unlock new capabilities to help you do more, improve data quality and adopt new features — without requiring more code.”

The new google tag will allow owners, managers, marketers and consultants to combine data from multiple google sources, localising them under the ‘Tag Manager’ dashboard. These changes should increase efficiency, reporting and data sharing between teams and contributors.

“Since it’ll be easier to set up sitewide tagging and combine or reuse tags, you can easily increase the number of tagged pages with consistent configuration. This helps improve measurement, leading to better-quality customer insights. You can also now manage user access to your tag settings across products in one dedicated place, giving you more control over who has access to critical measurement settings.”

According to Google, your current tags will be changed into the new Gtag.js. So users won’t need to remove their old tags and add the new ones manually.

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How should you use the new google tag?

All marketers, owners and merchants must have google tags connected to their assets for tracking and reporting, this helps you and your team further streamline your funnels while giving you insights to improve your customers’ experience.

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Plan before implementing your tags on a new project. Rushing in without a good plan will leave you overwhelmed and without direction. With proper planning, you’ll understand your KPIs and how to organise your campaign.

Structure your accounts and containers in a way that's specific to your plan and management style. Not doing this will cause problems further into your campaigns, such as when adding team members or sharing data. Many resources online will help you set up your management to match your needs.

Partner with developers to build unique events for specific visitor actions on your assets across your sales funnels and branding efforts.

Store your commonly used tags, variables and triggers to create a unique ‘Custom Template’.

Name your trigger, tags and variables correctly. The number of triggers, tags and variables can grow exponentially during your campaign, and improper naming can cause massive workflow issues.

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