WHAT NEEDS ARE MOST PRESSING TO YOU IN THE NEEDS HIERARCHY?

??Maslow’s hierarchy of needs is ?a motivation theory that suggests five interdependent levels of basic human needs (motivators) that must be satisfied in a strict sequence starting with the lowest level.

Physiological needs for survival (to stay alive and reproduce) which Akoyamare(1991) highlighted as? food, shelter, water, air ,sex and security (to feel safe) .Akpoyamare(1991) posits that safety? needs include safety, stability, absence of pain, threat and illness are the most fundamental and most pressing needs.

They are followed by social needs (for love and belonging) and self-esteem needs (to feel worthy, respected, and have status).

The final and highest level needs are self-actualization needs (self-fulfillment and achievement). Its underlying theme is that human beings are always wanting to satisfy one need or another and as they satisfy one need the next emerges on its own and demands satisfaction. We all tend to do this until we live the earth. This is why we set different goals in life. If? you do not have a vision, a mission ,set goals and SMART objectives and strategies to achieve them we all will not be able to make it in life. SMART objectives are critical. SMART means specific, measurable, attainable ,realistic and time bound.

Even? an organization as entity must have a vision, mission, goals. objectives corporate philosophy(core values). The mission is broken down into specific objectives to enable the organization achieve it.

?Corporate Vision is otherwise known as the statement of strategic intent that expresses the aspiration of an organization

• It will indicate what the business intends to be in future.
• Usually, Vision is a component of mission statement.
• In exceptional cases, organizations may separate the vision from the mission statement.
• Vision is essentially regarded as a dream.

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CORPORATE MISSION

Mission is a unique broad and enduring statement of organizational goals, aspirations, and values. Ezenwa (2005) opines that mission refers to a statement that highlights the perceived need of the society or community and the specific segment of the society or community to be served. It is usually defined by an organization in order to differentiate it from other business organizations.

MISSION STATEMENT(MAIN FEATURES)

• It is derived from the purpose
• It is a unique statement
• The mission is defined by the organization

MISSION STATEMENT

(KEY ELEMENTS)

• Definition of the business of the organization
• Statement of major corporate goals
• Statement of corporate philosophy
• In summary, a statement of mission will usually highlight the following:
• target customers
• products/services rendered
• geographical area covered
• conversion technology
• economic goals
• social goals
• management philosophy
• self concept

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