What is the need for translation in e-commerce?

E-commerce is an integral part of global retail. As of 2023, there are 5.19 billion internet users worldwide, with an estimated 2.64 billion consumers making at least one online purchase. Localization is a crucial component of e-commerce companies' efforts to grow their brand in domestic and international markets and expand into new geographic areas. Once digital assets like websites and mobile applications have been translated, businesses use localization services to regionalize marketing campaigns. Here are some of the top reasons why e-commerce businesses need to be translated

●????? Increase in customer base

●????? Increase the authenticity of the website?

●????? Brand Recognition

●????? Search Engine Visibility

●????? Increase in conversion rate

Let us take a closer look at each reason.

Increase in customer base

When a website is localized in multiple languages, it can reach a larger audience. Communicating in a language that clients prefer and comprehend is crucial for establishing a successful presence in a new market. Website localization improves brand relatability and gives your business a strong presence among customers. Users will probably feel more connected to your products and services when they browse your website in their native tongue, which will lead to a devoted following and increased website traffic. When an e-commerce platform is not translated, foreign-language users do not get the privilege of writing customer reviews and feedback in the language of their preference. This may prevent you from knowing their feedback about the quality of your products or services.

Increase the authenticity of the website

When the information on a website is available in multiple languages, the website will look impressive and authentic for visitors to notice. By creating a multilingual online store, you can increase search engine visibility as well as organic traffic, paving the way for your company's long-term success. The translation of your e-commerce website and app creates a seamless, relatable, and trustworthy experience for your customers in their own language. Along with the translation of the website content, the adaptation of cultural, linguistic, and religious preferences among the target audience significantly enhances the authenticity of the website.

Brand Recognition

Understanding the culture and values of your target audience is very important to resonate your brand message with the new market. An effective localization of your brand’s identity is essential if you want to connect with the new market, build trust among the customers, and ultimately drive sales. The translation of the brand’s identity involves conveying the personality, essence, and values of the brand to a new audience in a different language or culture. When you translate your e-commerce website or application,? it significantly increases brand recognition as a new audience in the market finds your brand and products more accessible. With a translated brand image, you are likely to get a better response from social media engagements, as users are likely to engage more with your brand, share your content, and help you spread the word.

Search Engine Visibility

The success of an online store depends on the reach of the website. Effective translation can have a significant impact on a site's international SEO score. Along with broadening your customer base, translated content with the right keywords in each language can improve your search engine rankings in those regions. The adaptation of meta titles, alt tags, meta descriptions, and other on-page elements are some of the crucial aspects of the translation of an e-commerce platform. Through geo-targeting using hrefllang tags, the search engine determines the language and regional version of your site to be displayed to the user.

Increase in conversion rate

Translating your e-commerce site can significantly increase your conversion rate, helping you reach a wider and more diverse audience. Translation of websites and mobile applications helps users understand product descriptions, policies, and the checkout process well. When information like product availability and shipping options is available to customers in their own language, it reduces the chances of cart abandonment. Customers also feel more comfortable when they receive support in their own language.

To sum up, the translation of your e-commerce site is imperative if you are planning to expand your business in new markets, as it ensures a positive user experience for international and regional customers. You can distinguish your brand in the cutthroat world of e-commerce by translating websites and e-commerce apps, which demonstrate your dedication to serving a varied local and international audience.

Process Nine Technologies is one of the leading language technology companies in India that offers localization of e-commerce platforms.? Process Nine's flagship products, MoxWave and MoxVeda, provide unique solutions for language localization. Using the MoxVeda platform, you can localize your e-commerce asset instantly without making any changes to the code, database, or platform. It is an SEO-compliant solution developed using a non-intervention design and has flexible hosting options along with a scalable delivery model. Process Nine's neural machine translation system, MoxWave, is capable of being used as an API and is well-trained in the e-commerce space.