What is a Nano Influencer?
By the year 2022, it’s estimated that influencer marketing will be a ￡15 billion dollar industry.
Most might think what’s driving this emerging market is celebrities. And yes, that assumption is largely true. But want to know who really drives influencer marketing both in the margins and, well, in influence? The everyday social media stars – the nano and micro influencers.
A nano influencer is a social media content creator with between 1K & 10K followers distinguished for their expertise in a particular area.?
Nano influencers represent the lion's share of influence on social media. No, not the influencers with 500K followers or even 1 million, but those with 5K followers or maybe even just a thousand. Sound surprising? Or even just flat out wrong? Well, the numbers prove otherwise.
Why you should be working with nano and micro influencers?
1. They have close relationships with their community
2. They are trustworthy
3. They are relevant and valuable to your brand
4. They are cost effective
It’s a proven fact that influencers with less than 25,000 followers see higher engagement rates on their Instagram posts than any other influencer tier regardless of topic or genre.
Nano and micro influencers are the future of influencer marketing. With the industry expected to be bigger than ever, it’s time to invest your time and resources where they matter most – with the right nano and micro influencer for your brand.