"What if my manager notices that I'm updating my LinkedIn profile?"

"What if my manager notices that building my personal brand on LinkedIn?"

It's one of the most popular questions on LinkedIn, and I believe it opens Pandora's box that needs to be addressed in the new job market.

Some employees worry that their manager will not like promoting themselves on LinkedIn and sharing content.

It's reasonable- If my manager notices that I'm promoting myself on LinkedIn, he will probably assume I am looking for a new job or spending my time on self-promotion instead of working.

To answer this question, first, we need to understand that our LinkedIn profile belongs only to us. Posting anything about the company we work for must be our own free will. Our LinkedIn profile doesn't belong to our employer. Period.

Furthermore, I would like to address employers' benefits when their employees promote themselves on social media. To be considered a talent, you have to add significant value to the company and excel in your field. Several of these talents also work on personal branding to stand out on LinkedIn by optimizing their profile, creating content, and building a professional network.?

It's a bit absurd to me - all companies are competing for the same talents, but just a few manage to accommodate them." Before you say to yourself, "Well, at our company, we know how to contain talents." Have you ever supported talent's career building and personal branding? Do you support him when he travels to conferences or publishes articles or posts that are not necessarily related to his job in the company? How often do you give your employees the tools to create content?

I believe that when it comes to employer branding and personal branding, they can work together! Do you remember how many companies you got to know, thanks to the personal branding of one of the employees?

In conclusion, companies whose culture offers solutions to accommodating and promoting talents will benefit both personal well-being and employee retention and employer branding. However, it is vital to keep in mind that personal branding should only be done if it does not hinder your performance in the company. Everyone will benefit if the talents and companies find common ground and balance!