What are my choices with analytics? Let's start here:
We often get asked for recommendations on analytics and attribution modelling. Instead of reselling the same list of advice to various clients, I thought it's a good idea to share it publically, so next time we speak, we've progressed further down the line. Please expand each of the following to read more about the specific solution:
Basics of Adobe Analytics – as an effective attribution modelling solution
Founded in 1982, and with headquarters in San Jose, California, the company offers Adobe Analytics as part of the Adobe’s Marketing Cloud product range Adobe Analytics was formerly known as Omniture SiteCatalyst. But after the 2009 acquisition of Omniture (a web analytics company Visual Sciences, formerly WebSideStory), the software was …
Increase sales and cut marketing costs with Analytic Partners
Analytic Partners is a global marketing analytics company that was founded in 2000 to deliver customized analytics that improve sales performance and marketing ROI, Analytic Partners provides results-oriented marketing consulting for you to gain more impact from your marketing and sales programs and to improve your customer experiences. It has …
Convertro – the short and sweet
Convertro was founded in 2009, by Jeff Zwelling (also the current Chief Executive Officer (CEO)), David Feldman, David Perez and Gary Gurevich. The founders built the first prototype for their previous company, the e-commerce website YLighting, to accurately measure how different marketing channels impacted each sale. They knew the simplistic …
Looking for a great attribution modelling solution – try Google Attribution 360
Google Attribution 360 is part of Google’s Analytics 360 Suite of integrated marketing optimization tools. With Google’s takeover of Adometry, a start-up specializing in measuring marketing impact in 2014, the company interrogated the acquisition of media attribution into its exciting Google Analytics Premium and made it a standalone product, called …
For a great attribution modelling solution try IRI
IRI Market Measurement addresses near-term measurement and optimization for digital channels via Multitouch Attribution (MTA) and long-term strategy through Marketing mix modelling (MMM). IRI is more services-oriented than some of the stand-alone analytics platforms in this Market Guide. The company is part of a large global marketing services and data …
Boost your marketing attribution with Neustar MarketShare
The Neustar MarketShare DecisionCloud platform supports integrated Marketing Mix Modelling (MMM) and Multitouch Attribution (MTA). Solutions include software and professional services across strategy, technical support, adoption, and change management. DecisionCloud is integrated with the Neustar PlatformOne Data Management Platform (DMP), strengthening data integration and management with on boarding, identity management …
Smart marketing investment thinking with ThinkVine
Simply put, this Cincinnati, Ohio based Ignite Technologies offers a product ThinkVine that provides marketing mix and unified marketing attribution and optimization via algorithmically integrated Marketing Mix Modelling (MMM) and Multitouch Attribution (MTA). The company draws on its audience-based past. As such, this company, with its small staff of 30, …
Get smart marketing spending with Visual IQ
Based in Needham, Massachusetts, this software company is one of the earliest entrants in the MTA space. The company itself was founded in 2006. Currently it has 280 employees. Still, Visual IQ has a product called IQ Intelligence Suite that provides a MTA, but also a combined Marketing Mix Modelling …
The bare truth of OptiMine Software as an effective attribution modelling solution
OptiMine Software, bases in Minneapolis, Minnesota, provides a cloud-based platform which performs a cross-channel Marketing Mix Modelling (MMM). This is based on the client’s own data and data obtained from media providers. This company’s main clients includes industries such as the financial services, travel and hospitality and retail. Under the …
A concise description of Impact Radius
Impact Radius, founded in 2008, and based in Santa Barbara, California. It is focused on the financial services, travel and hospitality, retail, where it has clients such as HP, American Greetings, Lands’ End. The enterprise, Impact Radius was started as a means to change the way advertisers manage media and …
To the point – Flashtalking as attribution modelling solution
Flashtalking is an independent advertisement serving, tracking and technology company, providing digital advertising products, service and support for online advertisers, key media buying and creative agencies. The company produces products in favor of advertisement server market and facilitate the management, delivery and tracking of all forms of digital advertising across …
Attribution modelling solution – Conversion Logic
Conversion Logic was started in 2014, from its offices in Los Angeles, California. The company, which has a revenue is split 85% from software and 15% from services is operated by 24 employees and led by its CEO and co-founder, Brian Baumgart. Its target market is retail and the educational …
C3 Metrics, an attribution modelling solution in a nutshell
C3 Metrics is a privately owned company that started in 2008. Currently this company, with its headquarters based in Portsmouth, New Hampshire in the United States of America, has a company size of 29 employees, and is led by its CEO, and co-founder, Mark Hughes. The company has a revenue …
Abakus: The attribution modelling solution that is based on the Game Theory
In terms of attribution modelling and available solutions to solve them, one company turned to the Game Theory to assist in understanding how to assign credit to different channels in a conversation path. The company is Abakus. Firstly we need to define some terms here. If you do not already …
Analysis: Web analysis and digital marketing research
Use these data analysis tools to measure traffic, popular keywords and competitor activity: *Internal measurement relates to a companies’ own website, for which Microsoft or Google Analytics is more accurate. For external measurement, use any of these recommended tools: SEMRush: Particularly useful for keyword research and to estimate a competitors …
Why analytics is now a CEO and CFO matter
When I start working with new clients, one of the first things we do is to teach the business owner how to read their website Analytics – most of the time through Google Analytics. This helps the client to see what we do for their business in real time – …