What is #MTS Skincare Trend? ??

What is #MTS Skincare Trend? ??

The Japanese beauty scene is currently buzzing with excitement over the Korean-originated trend known as "ITAI," which translates to "stinging cosmetics" in Japanese. These products induce a slight stinging sensation upon application, believed to enhance efficacy. Leading the charge in this trend are VT Cosmetics' Reedle Shot.

Source: Trendier Library, ITAI MTS Skincare report
Image courtesy from VT Cosmetics

Japan's burgeoning "ITAI" trend finds its powerhouse in VT Reedle Shot, propelling a surge in the use of the term "itai" compared to the previous year. VT emerges as the dominant brand, with its "Reedle Shot" series spearheading the stinging cosmetics craze, gaining widespread popularity. VT Cosmetics has experienced a remarkable ascent over the past year, further solidifying its position in the market. Additionally, the collaboration between Reedle and Hello Kitty adds another layer of appeal to the brand's offerings.


Check out the latest #ITAI cosmetics as we unveil five new and emerging products that have gained popularity in South Korea by February 2024!

Source: Trendier Market Research, Olive Young, January-February 2024, Top Trending Products, Skincare Category, Keyword Analysis - #Needle, #Spectacle, #Microneedle


K-Micro Needle Trend Tips = #Retinol + #Reedle Shot in seen in many reviews ??

Source: Trendier Library, ITAI MTS Skincare report

Many Japanese and Korean consumers frequently highlight the efficacy of combining K-micro needle tips with retinol. In reviews, the hashtag #retinol is commonly mentioned, with users noting that applying Reedle Shot before retinol yields impressive results by the following day.


YOUTUBER REVIEWS VT REEDLE SHOT! ????


1. Euni Unni ??

She mentioned that VT Reedle Shot is one of the biggest and hottest topics in Korea right now thatprovides non-surgical aesthetic-level results at home, with different levels for different effects. The product helps improve skin texture, speed up skin’s turnover cycle, and maximize the absorption of other skincare products.

2. Beauty Within ??

Discusses the VT CICA Comple uses microscopic sponges to improve skin texture and absorption of skincare ingredients. she provides a personal review of the product and highlights its effectiveness in refining texture, minimizing pores, #brightening #hyperpigmentation, aiding in wound healing, and addressing #acne concerns.



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Shabtai Bezalel

Global Sales Marketing Manager

9 个月

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