What Motivates Your Customers to Buy and Stay Loyal

Customer motivation. An elusive concept that, if mastered, can help businesses develop. When customers are motivated to stay on with a business and be loyal to its products and services, they are more likely to help this business grow, attract new customers, and improve its position in the market.?

Understanding what motivates customers to buy and stay loyal can help reduce churn and increase business profits. After all, a 5% decrease in customer churn can boost profitability from anywhere from 25 to 95%.?

How can businesses motivate their customers to stay buying and stay loyal?

The desire to stand out

72% of users say they only interact with personalized messages. Imagine — 3/4 of your customers can ignore your messages or special offers if they are not specially tailored or personalized.?

The world is an already diverse place. To truly stand out, one has to be remarkable and special. And customer service is not exempt from this rule. The more personalization a business adds to its services, the more likely the customers are to keep on buying from it.?

Create and use a CRM system that will help your customer service team gather basic information about every user — their name, history of orders, and birthdays (for special offers). Knowing these points and using them in customer communication will help your team not only add a personal touch, but to create a bond with every user after just a couple of iterations.?

The desire to be heard

42% of businesses do not listen to their customers. They do not conduct any surveys, collect feedback, or act on their customers’ complaints and suggestions — a mistake that can cause a business up to 96% of its customer base.

Customers are motivated to buy and interact with businesses that hear them and improve their products and services according to their comments. Just like in any relationship — people want to be with someone who listens to them and understands their needs and wants.?

Regular satisfaction surveys, open dialogue with consumers, and being open to suggestions will increase business attractiveness and customer motivation.?

The desire to be respected

The desire to be respected is one of the most basic in the customer-service provider relationship. Around 70% of customers who choose to stop dealing with a business do so because the service provider has been indifferent or outright disrespectful towards them. Among them, 59% of customers will never return.?

Respectful attitude towards customers is a great motivator to remain loyal and keep on buying from a particular brand. The key here is quality training for the customer service team. The more time and attention go into it, the more likely they are to provide top-notch support and service to everyone interacting with them.?

The desire to be rewarded

Studies have consistently been showing — about 75% of customers keep on buying from brands that reward them for their loyalty. Among the most popular loyalty rewards are:?

• Special sales
• Little gifts
• Discount offers
• Access to premium services, etc.

76% of customers say reward and loyalty programs help them establish better relationships with brands and stimulate their loyalty and motivation to stay on as a customer. Here is where a CRM system and process automation shine once again.?

Accumulate the needed information in one CRM system for convenience and automate the tracking process to save your team’s time and resources. Update the needed information regularly for customer rewards to be given out on time and for customer motivation to stay on with your business to grow.?

The desire to save money

Time and money have always been key factors in customer motivation to buy. Ever since COVID-19, customers started having more money they could spend freely and more time to look for better products and services. The upcoming global economic crisis will only raise customers’ need for lower prices.?

57% of customers have found the aforementioned reward and loyalty programs the best way of saving money. They will stay loyal and retain their motivation to buy from a particular business for as long as they get their benefits.?

The formula of motivating customers to buy and stay loyal is simple — listen to them, show respect, and always remember to offer them exactly what they want. This is the best and most straightforward way to customer loyalty.?

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