What motivates us to download or use an app?
Chandan M.
VP Marketing | GTM, Product Launch, Digital Innovation, B2B Marketing | Telecom, Apps, Technology, Data & AI | Member Pavilion, World Economic Forum, CMO Council
So what motivates you to download any App. How I see it, there are two things that motivate you to download or use an App.
1. The situation or context.
2. Peer influence
Context:
Feeling alone, listen to music, browse photos, want to check a movie or watch a video. You proceed with one app. You need a job maybe you will proceed with another job app. Need a taxi, here is your Taxi App.
Peer influence:
Are you on Facebook? Are you on LinkedIn? Have you checked this game? Download now.
So if you have a strong context which repeats in every day you have a phenomenal successful App like a taxi, calculator, social etc. These are the apps people will also talk about.
Else generate word of mouth
The more people will talk about the more downloads you will get, so the prime objective for any App developer is getting people talking.
When you are developing an App making sure you address one of the things, either context or influence.
The author is a business consultant and can be reached at [email protected]