What Motivates: the Life-Force 8
Anthony Franco
I launch, scale, and sell businesses (and help other founders do the same)
Diving into Drew Eric Whitman's "Cashvertising," I was reminded of a great framework to use when crafting a go-to-market strategy. It's the "secret sauce" behind why we buy what we buy. The "Life-Force 8" are those primal desires deeply embedded in our DNA. From craving the finest food to seeking out social approval, Whitman lays out the playbook for tapping into our core wants and needs. Here's a quick guide to leveraging these desires when launching a new product or service:
1) Survival, enjoyment of life, and life extension:
This encompasses anything that helps individuals survive, enjoy their life more, or potentially extend their life. Products or services that promise health benefits, safety, or enjoyment tap into this powerful motivation.
2) Enjoyment of food and beverages
This is a basic instinct related to pleasure and survival. Products that promise tantalizing tastes, unique culinary experiences, or even health benefits related to food and beverages cater to this desire.
3) Freedom from fear, pain, and danger
People naturally seek to avoid fear, pain, and danger. Products that offer protection, security, or relief from discomfort appeal to this fundamental motivation.
4) Sexual companionship
The desire for sexual companionship is a strong biological drive. Products that make individuals feel more attractive, and confident, or enhance their sexual life appeal to this motivation.
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5) Comfortable living conditions
People are motivated to seek out comfort in their living conditions. This includes not just physical comfort but also luxury and convenience. Products or services that enhance the home environment or make life more comfortable and convenient are very appealing.
6) To be superior, winning, keeping up with the Joneses
The competitive instinct and the desire for status drive people to want products or services that elevate their status or help them feel superior or successful in comparison to others.
7) Care and protection of loved ones
The instinct to care for and protect one's family and close relationships is powerful. Products or services that promise to enhance the well-being, safety, or happiness of loved ones tap into this motivation.
8) Social approval
Being accepted and valued in social groups is a fundamental human desire. Products that enhance social status, beauty, or personal success can appeal to this motivation, as they help individuals gain social approval or fit in better with desired groups.
Final Thought:
In crafting the narrative of your product, remember that the essence of what you're offering transcends its physical form—it touches the very core of human existence through the Life-Force 8. This isn't merely about creating a product; it's about sculpting a key that unlocks your audience's most primal desires. Whether it's designing for durability to echo the yearning for survival, concocting flavors that dance on the palate, ensuring safety in an unpredictable world, or offering a sense of belonging and achievement, every aspect of your product should whisper directly to these fundamental cravings.
Want help?
Need a guiding hand in exploring direct-to-consumer avenues? I specialize in collaborating with manufacturers interested in exploring direct consumer channels. Whether you're a contract manufacturer or you supply materials to other manufacturers, I'm here to offer my expertise. Let's connect and discuss how we can elevate your business together—send me a message!