What are Motion Graphics?

What are Motion Graphics?

Motion graphics are simply animated designs, but with text as a central feature. They’re sometimes called motion graphic ads, motion graphic commercials, motion graphic animations, and even mographs.

The motion text is matched by a?tremendous score by John Williams, often punctuated with effects like blaster shots, and ominous drums. This helps deliver an important message and mentally prepares the viewer for what’s to come.

Now, imagine creating an advertisement like this! It’s totally possible.

The guide below explains what motion graphics are best for and how to effectively create great motion graphics ads. Plus, check out a few of the best motion graphics examples around.

Types of Motion Graphics

There are various types of motion graphics that brands used to tell stories. Categorically, motion design and graphics are meant to make your viewers feel something, learn something, and encourage them to purchase, sign up, or take pretty much any desired action . This can be done using:

* Instructional videos

* Explainer videos

* UX animation videos

* Animated logos

* Interactive infographics

* Animated presentations

* Animated titles

* GIFs

What Are Motion Graphics Used For?

Motion designs and graphics are used for a variety of purposes. Here are some common reasons to use motion graphic animations.

1. Instantly Capture Attention

When was the last time you sat through an entire long-form article? You probably don’t remember. That’s because most people simply don’t go through lengthy content. The consumption of digital content has shortened the human attention span to less than that of a goldfish: 8 seconds, according to a study by Microsoft.

Marketers need to hook viewers and condense the insights from an in-depth article into a concise video that’s only 30 seconds to one minute long.

2. Increased Conversions and Engagement

Whether your audience is made up of visual or auditory learners,?the best motion graphics will appeal to both through a combination of great visuals, the right music or speaker, and engaging text. Having videos on a page could be just what brands need to breathe new life into their content marketing efforts.

Videos lead to a 157% increase in organic traffic, increasing CTR drastically. More importantly, viewers are able to remember 95% of a message if they view it in a video as compared to reading it in written form. The stats don’t lie: if you want to see real results, this is the way to go.

3. Emphasizing a Point

Motion graphics illustrate your message in a way that strengthens the idea you’re trying to get across in the text.?Remember: a picture is worth a thousand words; a video is worth a million.

4. Simplify Complex Information

Businesses, organizations, or groups offering complex services can use motion graphics advertising in order to break it down and make it easier to understand. Motion graphic videos are excellent visual aids that make learning much easier.

Motion Graphics vs. Animation

Animation is a broad term that involves any technique which makes static images or text move. It can involve the use of different techniques like stop-motion animation, 2D and 3D animation, mechanical animation, and a lot more. Motion design is just another type of animation, focusing on “animating” conventional graphical elements and text on the screen.

Motion design primarily includes the use of abstract elements and text, bringing them to life using animated techniques. It’s less complex than full-scale animation that involves hand-drawn elements or CGI. Animation, on the other hand, focuses on visual storytelling using a particular art style, and as a result, costs more.

How to Use Motion Graphics in Advertising

As seen above, motion advertising is an excellent way to present ideas and capture your viewer’s attention quickly. When done correctly, mograph designs can instantly reel a viewer in, which is the ultimate aim for every marketer out there.

Ideally, if you want to use motion graphics on your platform and integrate them into your content marketing strategy, you need to first decide what you want to present. You can use 2D graphical elements and animate them to create transitions and then add music in the background. Most companies prefer working with graphic designers on this one, however.

Here are some ideas for using motion graphics in your advertising strategy:

Short Explainer Videos to Explain Complicated Concepts

Explainer videos simply explain complicated processes, services, or concepts. Post the explainer video along with an in-depth guide, making it much easier for a viewer to process information.

Interactive Social Media Posts

Instead of posting a static image with a long caption that most viewers probably won’t read, why not engage your social media following with an interesting motion graphic video? If you follow consistent design practices with the videos (such as an opening title sequence), brand awareness will increase too.

Ads on Social Media

Nobody likes viewing two-to-three-minute ads anymore. By presenting a message in a 15-30 second video ad, you could garner a much better response on social media platforms like LinkedIn or Facebook. In a mobile-first marketing environment, micro-ads work far better, especially on smartphones.