WHAT THE MOST VIRAL TED TALK IN HISTORY CAN TEACH. (Presentation Takeaways.)

WHAT THE MOST VIRAL TED TALK IN HISTORY CAN TEACH. (Presentation Takeaways.)

INCREDIBLE! The #Procrastination TED Talk just jumped to the #2 slot.

Over dinner, on Monday, June 17, 2024, Tim Urban’s talk (at 71,747,214 views) passed Amy Cuddy's "Power Posing" talk. It now trails just a few million views behind Sir Ken Robinson's (77M views) talk on creativity in schools.

Spoiler Alert: My analysis predicts that Inside the mind of a master procrastinator will become #1 before 2025.

Released in February of 2016, it has been truly remarkable to track how quickly Tim's talk became a viral sensation, in just over 8 years.

That said, I had an inkling of its potential when it zoomed past one of my client’s talks** (ranked #7 at the time) to seize the title as the “most intensively viewed talk” in history!

I believe Tim's talk succeeds for 4 key reasons. Let’s count them down this weeks as he claims the #2 slot!

  1. RELATABILITY. He offers numerous relatable analogies and metaphors to simplify complex ideas. More here.
  2. HUMOR. He seamlessly incorporates humor, a skill that's notoriously difficult to master, with finesse. More here.
  3. STORY. He makes use of powerful storytelling tools, weaving in anecdotes and humorous illustrations. More here.
  4. VISUALS. He effectively utilizes simple stick-figure illustrations and minimalistic graphs to enhance his message. More here.

Tim’s #Procrastination talk has captured the hearts and minds of millions due to these four factors. They aren’t secrets, but they are masterfully executed! He has set a new standard for TED Talk virality.?Congratulations to Tim Urban and TED Conferences on a record-shattering success.

Now, take these lessons and run with them!


P.S. I’d love to hear your thoughts as to WHY his talk exploded.

** Harvard’s Dr. Robert Waldinger (47M views) is one of my million-view clients and an all-time Top 10 TED Talk speaker in slot #8.


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#TheTEDTalkWhisperer

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Let the world LIVE your message!?

Sam S.

Chief Innovation Officer (Fractional) | Driving Growth in Financial Firms through Strategic Alignment in Sales, Marketing & Operations | AI & Digital Transformation Expert | Business Coach | Author | Speaker

7 个月

Devin, thanks for sharing!

Natalie Nalls Dyess

Career Coach, Adjunct Professor, Writer / Storyteller, Communicator & Collaborator, & Possibility Puzzler

9 个月

This is one of my favorite Talks! I actually usejj by it in the Public Speaking class I teach at a community college. There are so many good concepts in this Talk! Thank have about 4 that are my go to Talks that I use but this is generally the first one I use in a semester.

DEVIN D. M.

#TheTEDTalkWhisperer ?? My client's TEDx has 49M views. I help coaches, authors, and experts (just like you) spread BIG ideas. LET THE WORLD LIVE YOUR MESSAGE?

9 个月

NOW Tim is only 1,500 views behind Amy, Andy Churchill, PhD!

Scott Couchenour

I help leaders transition without regrets ?? 4th Quarter Coach, experienced COO/CEO, strategist, keynote speaker, author, coffee connoisseur

9 个月

This is my #1 TED talk of all time.

Sandy Schwan

I Partner with Leaders to Lead Change and Deliver Results | ICF-Certified Executive Coach

9 个月

DEVIN D. M. - so cool and Interesting! I'll add another view to Tim's TED talk by viewing it on my next walk.

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