What will be the most researched and viewed content of the FIFA World Cup?

Today we focus on content, one of the most highly online requested services. Standing out in the virtual world means understanding your audience's needs and language in the battle to catch people's attention. The platforms where users consume content keep increasing, but among them, the ones that offer the most engagement within the soccer fans community are - Twitter, Facebook & Youtube.

Statistics show that globally, the average video viewing time is at minimum, already 5,75 hours per week, while the favourite average video length is 2-5 minutes to 6-30 minutes, crowning video formats as one of the most popular ones.

Going back to the FIFA World Cup, the most consumed video content on the viral platforms includes:

1. Highlights: behind-the-scenes content, interviews & polemic events.
2. Creator and partner collaborations: creating content that allows the public to connect and feel closer to creators, players & clubs.
3. Legendary throw-backs: re-watch iconic moments & heritage.
4. User-generated content: songs, commentary, and celebratory football content made by users who share the same passion.

It is indeed, a great opportunity to enhance your strategy by focusing on content of all types.

At VIME, we combine Research, Strategy & Creation as part of our Content Marketing methodology.

• Exhaustive keyword research, competitor analysis, and data analytics to benchmark the current organic presence and find SEO opportunities.
• Editorial calendar created based on keyword trends, industry events, and seasonal information, with topics and content types planned according to the best SEO fit.
• Customized and localized content directly addressing your target audience, delivered in an SEO-optimized manner, with a correct structure and metadata.

Visit our website to learn more about our expertise www.vimedigital.com and contact us for any inquiries, our international team will be delighted to help your business out!