- "The average US adult spends over?2 hours?on social media every day."
- "91%?of consumers access social media sites from a mobile device. This means you’ll want to be sure your?mobile marketing?strategy includes?social media."
- "Nearly half?of social media users rely on brand recommendations from influencers. Check out our?influencer marketing?breakdown to see how you can take advantage of this trend."
- "Less than 5%?of businesses use Facebook video ads, so this is a major opportunity for?brands looking to stand out."
- "90%?of Instagram users follow at least one business on the platform."
- "Over?80%?of B2B businesses use Twitter for organic social media marketing and?Twitter ads."
- "There are?265 million?daily active Snapchat users, and they’re opening the app more than?30 times?per day."
- "Snapchat users are?more likely?to buy products or services from their mobile device. They’re also?60%?more likely to make impulse purchases."
- "The average swipe-up rate for Snapchat ads is?50%?and the average cost per swipe is just?$.30-$1.00."
- Have these stats changed now that it's 2023?
- These statistics are important factors to consider when determining which channel is best suited for your business and marketing goals.
We couldn't agree more with your emphasis on the importance of storytelling in digital marketing. Thanks for sharing your insights, and keep up the great work!
The stats and trends are always fascinating to look at, but brands still need to remember to focus on the platforms that are right for their brand and their audience, and build those consistently rather than just looking at the next shiny penny. And audiences above should be taken with caution - particularly the ages - while facebook skews older and TikTok younger for instance, TikTok is by no means just teenagers.