What are the Most Essential Digital Skills and Job Trends in 2022
Nowadays customers have come to rely on interactive channels and technologies to go online, find information and even do shopping. Accordingly, brands need marketers with in-demand and ?portable? digital skills as well as knowledge. It leads to global demand as companies are competing for digital talents. They are getting even more desperate for people who can design, organize and maintain their growing digital strategies. Besides, after the recent COVID-19 crisis we are facing a shortage of talented employees, and leaders have tended to work around skills deficiencies by burdening existing staff.
So, what does it mean for marketers in 2022 and how is the labor market changing as a consequence of the increased need for digital innovations? Let’s check the most important digital marketing skills and job trends with the AdChampagne team.
Job Transformation
These days marketers cannot do without the tools of related professions: Sociologist, Analyst or even Translator. A Web Designer transformed into a UI /UX Designer who analyzed user behavior, and Philologists turned into Copywriters. Moreover, digital specialists need knowledge of data analytics, understanding of gig economy and sales funnels, and for product marketers, immersion in the theory of product management. So it’s in digital, where almost every profession is a combination of several pre-existing ones. There are also new job opportunities may emerge over the next 10 years and change digital flow such as Mood and Empathy Manager, Head of Bot Creative or Neuro A/B Tester. That’s not science fiction – they are probably to be roles a CMO will suggest HR departments to fill out in the nearest future.
Remote, Hybrid & Nomad Marketers
2022 is going to be a delightful year for the digital sector as many employees are searching for a way of working that suits them. COVID-19 shifted the control to the workers as growing demand for skills offers more choice on how and where they perform. Nomad marketers usually travel to different locations or visit coffee shops, co-working spaces, and public libraries. It’s not by chance Airbnb reported a 1,055% increase in searches for ?farm stays? in the first quarter of 2021 compared to 2019. All in all, that strongly highlighted the need for a better Work & Life balance: people started to appreciate the flexibility of being able to go where they want and when they want.
New Digital Roles
Demand for the new roles is also emerging across different industries, and digital is not the exception. Newer and emerging positions change and evolve to remain competitive in the modern digital economy: Digital Marketing Analysts will soon face the need to adapt their strategies in order to use new software and tools, Content Writers will optimize existing materials for search engines to grow their businesses, and Consultants for the Removal of Internet Addiction will be more popular among the headhunters.
Gig Economy
The new way of working has created a booming gig economy (a labor market for short-term contracts and freelancers). By outsourcing roles to gig workers, in-house marketing teams can easily bring on more when necessary and downsize without ordeal. This makes gig workers an asset for growth.
Upwork’s 2021 Freelance Forward survey reported that freelancers contributed $1.3 trillion to the U.S. economy, up $100 million from the previous year.
It’s a new generation of micro-entrepreneurs which led to new types of jobs, tasks and functions. According to Forbes, by 2023, more than half of American workers could be independent laborers. Businesses have to this new dynamic and strategically analyze how gig workers with different skill levels can help them meet their goals. Companies are also planning to increase worker pay in 2022 by an average of 3.9% – the highest increase since 2008. While the higher pay could draw more workers, today’s employees are looking for more than a bump in pay — they are also searching for flexibility, positive work environment, and opportunities to develop their skills.
Transform your career future by understanding the latest digital marketing platforms, trends, and technologies. If you want to know more about the labor market in 2022 – check our latest articles on LinkedIn!