What is the most effective way to display your products on retail shelves to maximize your sales?
Getting your products into a new retailer requires enough effort. However, as soon as that conflict is over, a new one will start. Initially, it could seem as though all you want to do is mix your brand in with those of other companies selling comparable goods. However, just because a particular shop aisle seems to be the way to go doesn't indicate that it is the greatest place for your product in the grocery or convenience store. You may discover how to enhance the likelihood that a consumer would add your items to their shopping basket by being aware of how supermarkets are organized.
CROSS MERCHANDISING
Cross-merchandising is the practice of pairing comparable goods to broaden the scope of the basket and promote impulsive buying. Because consumers frequently think about what else would go well with a product before making a purchase, this product placement strategy is effective.
PLANOGRAMS
A planogram is a diagram or strategy for displaying products to boost sales. It can be a model or diagram that displays both the general layout of the store and the placement of retail products on shelves. Planograms are used to maintain stores' efficiency and organization. For example, they are used by boutiques and specialty stores to optimize their selling area. The majority of big shops also employ them.
EYE-LEVEL IS BUY LEVEL (CONVENIENT)
This phrase may be more closely associated with shelf placement than any other. Because eye-level shelf real estate is the most valuable to businesses, it is also the most costly. There is, however, more to this idea. Several studies have revealed that we scan shelf space from left to right, similar to how we read. If you can't acquire prime center aisle real estate, knowing which side of the aisle, left or right, performs better for your product will help your field teams maximize income from store product placement and displays.?
1) Stretch Level (above 1.8m)?
Because, hey, Asians are not usually tall people, and it requires physical effort on the shopper's part to gaze to the top of the shelves, this is where the items receive less attention from consumers.
*To avoid potential accidents, only light products should be put here.?
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2) Eye Level (1.2–1.5m)?
THIS IS WHERE IT BUYS THE MOST (FOR ADULTS). Products on the upper shelves attract 35% more attention than those on the lower shelf. It's ideal for displaying items with a large profit margin.?
3) Touch Level (0.9m — 1.2m)?
THIS IS WHERE IT BUYS THE MOST (FOR KIDS). Children are more likely to request that their parents purchase goods that are positioned at their eye level. If you've ever wondered why some candy is put on lower shelves, it's because shops are specifically targeting youngsters, not your sweet taste.?
4) Squat level (below 0.9m)?
Customers dislike having to bend down to reach things on shelves, and this is especially true for the old and crippled. This is also out of sight for consumers as they pass through the business. Low-margin goods have a home here. For safety concerns, heavier items are also placed here.?
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Jemco Manufacturing Sdn Bhd
No. 1852, Bukit Belimbing
43300 Balakong, Selangor Darul Ehsan, Malaysia
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