What Are The Most Common Ways Startups Destroy Themselves?

What Are The Most Common Ways Startups Destroy Themselves?

Chasing investors instead of customers is the most common way startups destroy themselves. It is a perfectly avoidable path to destruction.

Over 600,000 companies go out of business every year in the US alone. Infant Entrepreneur Mortality is a massive problem. Here are 10 avoidable mistakes first-time entrepreneurs make repeatedly:

1. They define success = funding.
2. They do not know the essential techniques of bootstrapping.
3. They don’t understand positioning.
4. They spend money on unimportant things and run out of cash.
5. They hire too many people too soon without validating.
6. They start building a product without validating.
7. They chase investors instead of customers.
8. They network randomly, without focus.
9. They talk to investors too soon, and blow important cartridges.
10. They don’t focus on the business model and path to monetization.

Avoid them at all costs.

You cannot succeed without first surviving.

I’ve never met an entrepreneur who has built a billion dollar business without first building a million dollar one!

Do your homework. Here’s a self-assessment tool to calibrate your business the way investors would. Whether or not you are raising money, think of yourself as an investor in your own business, and test yourself against these issues.

Do not waste money getting fancy office-space and furniture.

Entrepreneurship = (Customers + Revenues + Profits).
Financing is optional.
Exit is optional.

Success is a sustainable, profitable business that meets customer needs.

Good luck!

Looking For More Hands-On Advice?

I receive many emails from entrepreneurs who want to discuss their specific businesses. I’m very happy to discuss your situation during my free online 1M/1M Roundtables, held almost every Thursday. During each roundtable, up to five entrepreneurs can pitch their businesses and receive my immediate and straightforward feedback.

To give entrepreneurs all over the world access to Silicon Valley’s knowledge, methodology, and network, I founded the One Million by One Million (1M/1M) global virtual incubator. 1M/1M aims to nurture a million entrepreneurs to reach a million dollars each in annual revenue and beyond, thereby creating a trillion dollars in global GDP and ten million jobs.

For those still testing the waters of entrepreneurship, I’ve written my Entrepreneur Journeys book series to inform and inspire. My newest book, Billion Dollar Unicorns, is now available from Amazon.

If you are interested in entrepreneurship topics and my writings, you can follow me here. I hope to publish articles on LinkedIn every week.

Photo credit: Engin Erdogan/Flickr.com.

Philip Schweizer

The B2B Studio for Braze and SFMC

8 年

Hi Bora - There are good points here, thanks for sharing. I feel it is too one sided though. Investors are your biggest customers in the beginning (and crucial advisors if you go for smart money related to your points 5 and 6). I understand you mention that an exclusive focus there can kill you, I do agree, but I'd be curious to read a follow-up post on how to focus on the right investors, at the right time.

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Bora Polat

Impact Investing ⊙?Personalised Marketing

8 年

Thanks Sramana. Avoidable indeed

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John Manzo

Head Of Operations/ Sales at Phoenix Fun Food

9 年

EXCELLENT THANK YOU

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