What Modern-Day SEO Services Should Your SEO Reseller Provide?

An SEO Reseller provides white label SEO services to the clients of a digital marketing agency on their behalf. It’s a reasonable agreement that benefits both parties. With an?SEO Reseller, the digital marketing agency can save on their time, resources, and improve their client portfolio in a reasonable time.

As a digital marketing agency, you might also be receiving SEO Reseller services but what’s important to know is, is your SEO Reseller providing you the right, cutting edge services? If they’re not providing you with the right services, what can be done about it? To get an answer to all these questions, read this blog till the end as you’ll understand how SEO evolves with time and what are the current and?advanced SEO strategies?that are helping businesses thrive today. Hence, this will help you demand better services from your SEO Reseller.

The Shifting Dynamics Of SEO

SEO is a dynamic and ever-evolving industry. Google tends to monitor user behavior constantly, and with the advancement in technology, the SEO algorithms keep on shifting. It is for this reason that SEO professionals need to keep up with the changing trends of internet marketing, which encompasses SEO and many other tactics.

So, if your SEO Reseller is not providing some of the vital, modern-day SEO practices to your clients, then you have a problem. You have to make sure that your SEO Reseller is providing contemporary services to your clients or else your clients won’t see the best results. All this can hamper your client retention rate or most likely, will make your clients dissatisfied with your services. Hence, in SEO, it’s essential to be aware of the new algorithms and execute strategies and tactics accordingly.

What Services Should An SEO Reseller Provide Nowadays?

These are certain basic services that an SEO Reseller can continue providing. However, a professional SEO Reseller would always keep up with the trends and would provide the?best SEO services?to the clients of a digital marketing agency. To do so, they also give modern SEO services alongside the basic ones. Some of the modern SEO practices include:

1. SEO For Mobile

Mobile usage has increased exponentially. In fact, there are 6.4 billion smartphone users worldwide, as per Statista, 2021. Due to this heavy usage, Google is automatically giving preference to those business websites that are optimized or work well on mobile devices alongside desktop.

So, there are certain SEO tactics such as site structure, page design, etc. that make a website mobile-friendly, and executing these tactics is essential. So, with time, Mobile SEO will become more and more vital and your SEO Reseller should provide these services because if your client’s website isn’t optimized for mobile usage, then they are losing out on valuable conversions. If your client isn’t happy then that’s not good news for your business.

Also, Check?–?Top SEO Reseller Agencies List?

2. Featured Snippets

Featured Snippets appear at the topmost position for a search query in the form of a box. They appear at the top of the initial SERP or the Search Engine Result Page. Not all queries have featured snippets. However, optimizing the content for search queries that do have a featured snippet must be done. It allows a business to appear at the top and increase visibility or exposure.

Having more tables, lists, or a text that answers user query, question, or search intent is less than 60 words in your written content can allow businesses to get that featured snippet spot.

Therefore, your?SEO Reseller?should optimize your client’s content for the featured snippet spot by writing user intent content with tables, lists, or any text that answers or solves a user’s search intent.

3. Voice Search

By 2020, 50% of searches were voice-activated. Today, users want quick answers to their queries. Hence, they use voice instead of typing their query in Google. This shift has also caused a change in the way we search and that leads to a change in keywords or search terms.

It is also most likely that Google will display a featured snippet for a voice search. So, it’s all tied together, in a way. If a business’s keywords or content isn’t optimized for voice search they are likely to lag.

An SEO Reseller should, therefore, provide potent voice search services if you want to deliver the best for your clients.

4. Video Content

People are consuming videos now more than ever. As of 2022, a person is expected to watch 100 minutes of videos daily online according to invideo. So, if people are watching videos it only makes sense that businesses grab on this trend.

Therefore, businesses should create compelling videos that carry a message or teach something. Videos should be promoted on different channels and must be embedded on a business website.

Therefore, Video Marketing must be provided by an SEO Reseller. It is an SEO service that can take a business to the next level. So, if you have your client’s best interest at heart, you should look out for or expect this service from an SEO Reseller.

5. Core Web Vitals

In 2020, Google introduced a new set of metrics known as Core Web Vitals. These metrics measure and determine user experience. These vitals consist of factors such as interactivity, loading speed, visual stability, and more. Having good core web vitals ensures that a user doesn’t leave without interacting with the page or in short, doesn’t experience a poor page experience.

Any website having core web vitals will give the user a good experience. Taken care of such factors, Google rewards websites or businesses with a higher position on the SERP.

A professional SEO Reseller should provide core web vitals for your clients. To truly enhance your client’s SEO performance, this is something you can’t do without.

Conclusion

If your SEO Reseller isn’t providing your clients the services mentioned in this blog, then, you need to talk to them about these services. Doing such an analysis will also help you understand whether your SEO Reseller is the right choice or not? If they aren’t providing such services for your clients, it’s time to look for a new SEO Reseller.