What Models Wish Brands Knew: Breaking the Communication Barrier

The vast universe of model-brand collaborations is not just about captivating images or thrilling ad campaigns. Instead, it's a dance of communication, understanding, and mutual respect. While brands have their set of concerns and criteria, models come to the table with their own narratives, aspirations, and challenges.

Let's unravel some of the most candid things models wish brands understood, to foster more genuine, transparent, and fruitful partnerships.

1. The Journey Beyond the Portfolio

Yes, a model's portfolio showcases their aesthetic versatility and prowess. However, it doesn't encompass the entirety of their journey. Many models have worked tirelessly, faced rejections, refined their skills, and navigated the tumultuous waves of the industry to get where they are. Recognizing this journey can pave the way for a deeper appreciation and connection.

2. Respect is Reciprocal

Models don't just seek jobs; they desire respectful collaboration. From ensuring they're comfortable during shoots to understanding their boundaries and valuing their insights can make a world of difference. When respect is mutual, the output is invariably more authentic and striking.

3. Open Conversations Lead to Clarity

There's an age-old notion that models should just 'do the job'. But constructive feedback, open dialogues about the brand's vision, and hearing out a model's perspective can bring about more aligned results. It's teamwork, after all!

4. Flexibility is Appreciated

Every model is unique, not just in look but in approach and style. Sometimes, allowing a touch of their spontaneity and originality might deliver results that rigid guidelines might miss out on.

5. Professional Growth and Learning

Like any other profession, models too seek growth. Providing them with feedback, opportunities to diversify their portfolio, or even courses to refine their craft can foster loyalty and make them brand ambassadors in the truest sense.

6. Transparency Matters

Whether it's about payment terms, usage rights, or expectations, clarity is crucial. Surprises, especially the unpleasant kind, can strain the collaboration and affect the final product. A transparent approach is always the best policy.

7. Diversity is More Than a Trend

Models come from diverse backgrounds, and they wish brands saw the power and potential in this diversity. It's not about ticking a box but genuinely understanding and celebrating these differences.

8. Well-being and Mental Health

The modeling world, with its glitz and glamour, can sometimes be taxing. Acknowledging this and ensuring models' well-being can lead to not only a successful campaign but also a long-term, trusted partnership.

To build bridges, not walls, within the model-brand collaboration sphere requires empathy, understanding, and a keen ear. ICONICLI champions these ideals, fostering an environment where both models and brands feel heard, valued, and empowered. Let's embrace a more compassionate, inclusive future, where we understand more and assume less.

Do you resonate with these sentiments? Are you a model with more to add, or a brand keen to understand deeper? Let's converse, collaborate, and break barriers together.

See you on https://iconicli.com/