What IS a mini-SaaS

Estimated read time: 5 minutes

So we're back with a new version of "Engineer to Entrepreneur", just for you. This week, we're focusing on the magic of subscription models (especially in software products) and how they can help you double your customer LTV without more calls or hiring more coaches.

Subscription Magic

Why it matters:

Turning one-time buyers into lifelong fans isn’t just nice, it’s necessary.

Subscriptions keep the cash flowing and customers coming back for more. Let's look at how to set up a recurring revenue model that works while you sleep.

Listen, we know that operating a successful business that has customers coming in the door is a lot of work and, at a minimum, takes all of your time. A large part of this is because of the inconsistent nature of the business. You launch a challenge or do a promotion and customers start flooding in but the moment it's over the flood turns into a stream.

Creating a subscription based product will give you something that will add stability with what you're doing.

Perks of Going Subscription:

• Predictable Revenue: You can count on a steady income every month. This means less worry about where your money is coming from and more time focusing on growing your business.
• Better Engagement: Keeps your clients engaged with continuous value. When customers see regular benefits, they're more likely to stay interested and engaged with your offerings.
• Customer Loyalty: Happy subscribers stick around longer and buy more. This loyalty not only boosts your sales but also builds a strong community around your brand.

How To Switch Without A Hitch

1. Make sure your subscription offer has product market fit: You see, the reason that people say software is so difficult is because most entrepreneurs get the order backwards. They spend months building and then see if anyone wants it. Flip the script. Quickly test a number of ideas by just pinging to your existing audience. They'll tell you what they want.
2. Launch your software without wasting time or money: Now, instead of raising capital or hiring an expensive team you just need to use a code template (like the ones we have linked below) and one killer feature. Get it done in a few weeks and put it on the web. No big team. No big bill.
3. Then start to see a better LTV with monetization: Soon you'll be seeing the buzz going and watch the sign-ups roll in. Most SaaS gurus will tell you that you need to offer a free-trial or offer credits in your app. That's bullshit. Reach your goals fast by charging from the start. Your customers already trust you so get paid early.

Success Stories

Meet the trio behind QuickCopy Solutions. For one year they were offering copywriting services and plateauing in their revenue. They followed our straightforward process for launching a subscription-based app and quickly saw results. First, they reached out to their existing audience to test interest and gather feedback on what they liked. This initial interaction confirmed a strong demand even before any development began.

Using our code template, the team concentrated on integrating a single feature that their audience was excited about. It was a button that connected to their notion and cranked out VSL copy right away. With just three members and minimal expenses, they managed to get their app live on the web in just three weeks. They decided to skip offering free trials and began charging their users from day one.

By leveraging their existing customer trust and implementing straightforward billing from the start, QuickCopy Solutions experienced a significant boost in revenue. Their focused approach and efficient use of resources quickly doubled their customer LTV, proving their app's value in the market.

Wrapping It Up: Keep the Cash Coming

Switching to a subscription model might sound like a big step, but with the right tools and a solid plan, it’s more like stepping onto an escalator.

Idk what we'll talk about next week but that's okay. I'll have something exciting for you.

Let's get building

Adrian