WHAT IS "MINDFUL MARKETING" AND HOW DOES IT APPLY TO EVERYONE?

You just need to incorporate mindful marketing to stand out and here’s why.

Consumers are tired of the noise

Hence all of us are tired of being bombarded with aggressive ads invading all social media and web platforms, and considering the fact that we cannot even read an article without closing 3 banner ads, it has become tiresome and has reduced the quality of web browsing.?

Consumers are well educated

Consumers, now, are well educated and they not only buy based on the ethical values of each company but also demand quality and valuable content on social media platforms. Therefore, it is consequential, that if the audience itself has changed, then it is of prime importance the industry itself has to change as well, starting from the values of each company and their proper promotion.

Τhis conversion of advertising to be ethical, with respect and honesty to consumers, promoting content that is useful, educational, and entertaining is Mindful Marketing.

What is Mindful Marketing?

Mindful Marketing is defined as knowing the values of your brand and then conveying that to your audience. It is the practice of communicating the purpose of the brand while integrating the philosophy of mindfulness with the best practices in modern marketing. It requires marketers to look for solutions that will best serve their customers.

Mindful marketing will empower your audience and help you build a community. We need messaging that empowers us.

Messaging can make us feel part of a community. A brand story and if you achieve this with your brand, you will be selling more than just the product. People need the human factor to religiously follow a brand and promote it as their own. And this all comes down to choosing your brand values and ensuring they are threaded in your storytelling all the time.

So how can you start using mindful marketing?

Glad you asked, we will walk you through step by step how to plan a mindful marketing strategy. Threading that balance by promoting a lifestyle of conscious consumerism to your audience.