What is Micro-Dosing?
John Pinelli
Chief Energy Officer @ Punch'd Energy | Start-ups, Product Development, Strategy
Micro-dosing is the action of taking certain ingredients or substances in low doses over time, typically 1/10th, as opposed to consuming larger quantities all at once.
Research and study from Science Direct concurs with the thought process of micro-dosing caffeine in smaller quantities more often, rather than all at once.
STUDY Link: https://www.sciencedirect.com/science/article/abs/pii/S0899900719300899
We‘ve consistently proven the case for lower doses of caffeine as an ergogenic aid over an extended period of time, with Punch’d Energy’s accurate dosage of 10mg per gummy. There wasn’t another product that could offer the baseline of pure clean caffeine in 10mg increments on the market. In the past, the way we tested the theory was to sip 1/5th of a 5-hour energy, every hour for five hours. That wasn’t convenient and became cumbersome quickly. It never really worked either because the caffeine quantity and quality were not consistent. Warm, watered down synthetic caffeine could not be baselined properly and was also horrible tasting.
The independent research available to date is in line and demonstrates that providing lower doses, more often, rather than all at once is the key to extending personal performance, especially as the days get longer and harder.
Caffeine is a widely and socially acceptable substance that has been used as an ergogenic aid or performance enhancer in athletic circles for many years. Ergogenic is defined as increasing capacity for bodily and mental labor, performance, stamina or recovery especially by eliminating fatigue symptoms. It is a legal method of enhancing performance in training sessions and athletic competitions and does not appear on the World Anti-Doping Agency’s banned or restricted substances list.
Of note, the typical time for any drink like 5-hour energy, coffee or sodas to take effect is an average of 45 minutes. If you had a large breakfast it will take even longer to navigate the digestive tract and get into the blood stream. Caffeine in a chewable form works 10X Faster. Actually, our number is more like 20X Faster as Punch’d Gummies start working in less than 2 minutes flat. They also taste great, which means popping them every hour or couple of hours to keep energized over time is enjoyable as well.
The process of dissolving in the mouth has been proven in study after study to be the fastest and most complete way to maximize caffeine usage. The Military commissioned research studies on the effects of chewing caffeine vs. ingesting it to help sustain soldiers during sustained and prolonged operations (SUSOPS).
Caffeine is a secret weapon for the US Special Forces. Caffeine enhances performance, awareness, helps maintains vigilance and improves run times during all night operations.
STUDY Link: https://www.ncbi.nlm.nih.gov/pubmed/16018347
Delivery of chewable caffeine is the most advantageous, because it is rapidly dissolving sublingual – under the tongue and also into the cheek linings – the Buccal Micosa.
STUDY Link: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5790855/
In this day and age of instant gratification, the absolute fastest way to get that caffeine buzz we all know and love is to chew your caffeine. The buzz happens almost instantly because it stays in the upper torso instead of taking the deep dive South. The head, the brain specifically, is where you want it to stay and where it goes fast. As fast as you can chew. Huge advantage. Athletes and Soldier have taken full advantage of this for years, and now we can too.
Lower doses of caffeine over an extended period of time have also been proven to reduce the shakes, jitters and crashes that normally occur when does are too large for the body to metabolize all at once.
Another study has shown that popular energy drinks and sodas can cause a dangerous jolt to your cardiovascular system. The study found that healthy people who consumed a 32-ounce energy drink that contained 320 mg of caffeine and 108 grams of sugar were more likely to have an abnormal electrocardiogram after two hours and elevated blood pressure after six hours:
STUDY Link: https://jamanetwork.com/
We’ve learned that people are more often sensitive to caffeine overload than not. There’s just too much caffeine (and sugar) in most products today. Personalizing caffeine amounts according to your specific needs and personal preferences is key. Only you can take into consideration the time of day, activity, physical, mental performance, hydration levels and more. Customizing your caffeine routine is as important as water intake, training, nutrition and well-fitting clothes. Looking good and feeling great is a direct result of personalizing your power.
We’re all unique in our energy needs, and you can now get your dose when and where you want it for consistent, clean energy throughout your day.
Get Punch’d. No jitters, no crashes, no BS. All natural, and just right for you.
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