What is Meta-verse and everything that it will change !!

Also known as tech industries latest obsession , Metaverse is a product child of Facebook which has rebranded itself as Meta Platforms Inc. or Meta for short .

It is a referred to as a virtually integrated environment that provides users access to the world of virtual reality and creates an immersive digital experience.

?This definitely will give a new outlook towards different industries and their workings . Lets look at some ways the metaverse will change the enterprise

?Diving more into NFTs

NFTs have been the hot topic of 2021 and this NFT trend is still gearing up its popularity in 2022. Thinking of the future and the interest in exploring futuristic ideas many youngsters have started adopting NFTs which led to its boom. And this NFT is going to be the key solution in solving the problems of the Metaverse environment.

This is a virtual environment as mentioned but if humans start adapting to the meta world, many digital assets for their virtual life have to be brought into that meta world and this problem is now solved with the arrival of NFT

?At every point of time all the industries are updating themself with the latest trending technologies to keep their business at the very top. This concept will also be carried forward into meta verse. Metaverse will conquer most of the digital business platforms in the upcoming years. Just like how the internet changed the working style of the major industries and changed the view of the world, meta verse will also change the working style of every business and will bring a new era to the world.

?New outlook to customer services

Organizations that rely on telephone calls and automated chats for customer service will be able to use the metaverse to change to an absolute virtual-first experience. In this experience, digital twins of customer service agents could assist customers in an immersive, shared digital space, helping them assemble, repair, or exchange their products.?

This would not only allow customer service agents to do their job better than ever but also build long-term trust between the organization and the customer. For instance, if a customer gets stuck while assembling a piece of furniture, a virtual help desk could literally instruct the consumer using a virtual and manipulatable version of the furniture to give them a clear path to resolve and assemble their purchase.

Isn’t that really cool ?

Change in sales and marketing

Just like customer service agents, sales and marketing executives within organizations can use the metaverse’s ability to recreate real-life communication and visualizations and pitch their products or services to prospective targets

Platforms such as Zoom and Meet ?do help with sales but the metaverse will make the whole process more lifelike, ensuring effective communication with the added ability of body language, tone, and visual cues – while also allowing some level of choice of anonymity at the same time. This would allow customers to be in the virtual outlet and experience the product from the comfort of their space

Advertising in the virtual world

Organizations, especially those in the retail industry, will also be able to use the virtual space for product placement and advertising. It’s hard to envision what these advertisements would look like in the future, but a number of fashion labels are already working in this space, giving a fair idea.

Fashion giants like ?Balenciaga, for instance, promoted its real-world collections as digital skins in Epic Game’s Fortnite and launched its?own game?on Unreal Engine to showcase its 2021 collection.

Similarly, Burberry?launched?in-game outfits for Chinese strategy game Honor of Kings, and fashion-tech start-up BigThinx organized a virtual?fashion show?featuring designs from Rebecca Minkoff, Alivia, and multiple other brands.

Many retail players, including Gucci and OTB Group (parent of Diesel), have also set up their metaverse division to make the most of this opportunity.

No More boring training videos

Another important application of the metaverse will be in the area of skill development. Instead of gathering employees and training them on actual pieces of machinery, which could be used for production instead of being blocked for training purposes , organizations could set up virtual plants where trainees can learn to perform all essential operations from the start till the end . They could also use the virtual environment to simulate accidents or emergencies scenarios ?and train workers on safety measures more effectively. Currently, organizations have to rely on monotonous training manuals or videos for such tasks.

This will completely change the experience giving and providing more accurate knowledge .

?