What MENA Startup Founders are Googling
Welcome to another issue of The Future of Strategy, where we help C-Suites cut through the information overload, and get strategy-packed insights, actionable trends, and practical tools in one concise newsletter.
Every month our marketing team reviews the most-read articles and searched topics on our blog.
For the past quarter, we've been noticing a shift in preference in the interests of our mostly C-Suite reader base. Our 10 most-read articles primarily revolve around launching new products and expanding to new markets.
Checking the Google search volume for keywords related to both topics, and the same trends seems true when we focus on Egypt and the GCC.
The rise in regional expansions throughout the MENA region is undeniable, and if you're thinking about expanding your operations to the GCC, diversifying, or launching a completely new product this is your sign...
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Here are our top-read articles for the past quarter:
7 Key Aspects to Examine Before Entering New Markets
The feature not only helps you map out your market entry, but highlights how three global players did it. Starting with Netflix entering the Indian market, followed by Uber and Apple's decision to go global.
5 Go-to-Market Strategies and 8 Challenges to Avoid
This piece walks you through the process from an eagle eye's perspective and highlights the most common challenges startups tend to fall into. Whether it's a lack of retention strategy or skipping the important KPIs.
How to Retain Employees During an M&A
More often than not mergers and acquisitions (M&A) are a rocky period for the employees of both companies.
Uncertainty about roles, company culture, and even job security can lead to a mass exodus of talent, jeopardizing the very foundation of the post-deal business.?
This feature highlights employee rights and different ideas to address their concerns and more importantly, keep everything as smooth as possible.
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Considering Rapid Business Expansion? Beware of These Hidden Traps
Every business leader tries to grow as fast as possible, in many cases even before they get their feet on solid ground. That’s why around 20% of new businesses fail within the first two years, while only about 25% make it to their 15th anniversary.
Here are some key business elements to keep an eye on.
Top 8 Pricing Strategies for New Services and Products
Pricing isn’t always a straightforward process. Understanding fundamental pricing strategies is only the first step. Consider testing different approaches, and understanding the individual needs of your niche and your company’s potential.?
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