What is meaning of Digital in Digital Transformation
Rohit Prabhakar
![Rohit Prabhakar]()
Rohit Prabhakar
Chief Digital Officer ? Strategy→ Transformation→ Revenue Growth ? Digital, Marketing, Ecommerce, CX, MarTech, Data Analytics, AI ? FIS, McKesson, Thomson Reuters, Visa
This is the most common question I am asked during all my years in digital transformation. It may come in various formats, but the intent is to understand the digital transformation scope. Every digital transformation lead will have a different answer based on the state of the company's evolution. Hence no answer can be right or wrong in my opinion.
As per me,
Digital is the new way of doing business and engaging with customers in this digital age.
That is why a digital transformation should focus on both customers and employees in transforming the following:
- User Experience
- Business Processes
- Business Systems
Do you agree? Please share your thoughts.
Digital & Cultural Transformation Executive/Leader | Fractional/Chief Technology Officer | Board Member | Speaker | Change Agent | Coach
6 年Although it may be implied in your comments about improving the experience for the user and the employee; digital transformation also means reshaping the workforce; otherwise you will be left with a bunch of shiny new tools with not enough people able to leverage them to gain and sustain the value.
AI Experience Architect | Bridging Design, Technology, and Organizational Performance
6 年Your pillars are spot on. I help financial institutions with digital transformation and know first hand that the desired business change will not be successful without addressing all three. Financial services institutions (FSIs) have long embraced user experience design but the outcome often involved signifcant compromise due to limitations of 'unchangeable' back office workflow and systems. There is a growing acceptance that legacy systems must now be addressed as part of experience design. This brings about a strategic opportunity in which new digital capabilities brings operational efficiencies, new data insights, and improves the customer experience. Additionally, our clients understand that they cannot attract and retain good talent by making them use antiquated interfaces in their day-to-day. Improving back office systems and workflows provides the opportunity to improve the employee experience as well, which in turn, supports good customer experience.?
Architecting AI-powered circular business models by combining strategy, design & data to expand ecosystem value and drive commercially viable, planet-conscious solutions @ LTIMindtree Consulting??
6 年The narrative of digital has evolved over the years as technology, innovation and experiences have accelerated. Today, in simple terms, it is about how organisations are effectively and efficiently engaging with customers/employees, how they are improving their value chain, and unlocking new sources of economic value using digital technologies.
Gone Global. Immersed in Technology.
6 年We certainly can target much better using digital and AI, but we also cut out surprise possible customers by not introducing them to new ideas.
Business Transformation Leader ● Specialist in Digital Transformation ● Strategist ● Digital Disruptor ● C-Suite Advisor
6 年Agree with comments. I'll echo the importance of buy-in from the bottom (in addition to the top) and the significance of the ecosystem.