What Matters Most in a Job? Insights to Kick Off 2025 Right

New year, fresh goals, and maybe even a new job on the horizon! Whether you’re actively job hunting, just daydreaming about your next move, or looking for your next hire, it’s worth asking yourself: What really matters most to me in a career?

We recently ran a poll to dig into this question, and the results were both insightful and reflective of today’s evolving workplace priorities. Here’s what we discovered:

• 35% of people said a competitive salary is their top priority.
• 31% value flexible work arrangements.
• 19% are focused on career growth opportunities.
• 15% prioritize company culture.

These numbers tell us a lot about what professionals are looking for in 2025. Let’s break it down and explore what it means for job seekers and employers alike.

Competitive Salary: The Leading Priority

It’s no surprise that salary comes in at number one. Compensation is a tangible acknowledgment of your skills, experience, and contributions. Still, it also plays a critical role in helping you meet everyday needs. Whether you’re negotiating a raise or exploring new opportunities, knowing your worth in the job market is essential.

For job seekers: Take the time to research salary trends in your industry and region. Sites like Glassdoor or LinkedIn can provide helpful benchmarks. When applying for jobs, don’t hesitate to ask about compensation ranges early in the process to ensure alignment with your expectations.

For employers: Competitive pay isn’t optional in today’s hiring landscape. Candidates are quick to walk away if they feel undervalued, so staying ahead of market trends and offering attractive packages can make all the difference.

Flexible Work Arrangements: Not Just a Perk

Flexibility is the second most crucial factor, and for good reason. Over the past few years, hybrid and remote work options have redefined what it means to have a work-life balance. People are no longer just looking for jobs. They’re looking for roles that fit seamlessly into their lives.

For job seekers: If flexibility is high on your list, focus your search on companies with established remote or hybrid policies. Be sure to ask questions during interviews to understand what flexibility looks like in practice, not just on paper.

For employers: Offering flexibility is about more than just accommodating preferences. Foster trust and show that you value your employees’ well-being. Highlight your hybrid or remote options in job descriptions and make flexibility a key part of your employer brand.

Career Growth Opportunities: Fueling Ambition

Professional development is a priority for nearly one in five people, and it’s easy to see why. Employees want roles where they can learn, grow, and advance. Without clear growth opportunities, even the most exciting jobs can start to feel stagnant.

For job seekers: During interviews, ask about growth paths and opportunities for learning. Whether training programs, mentorship, or chances to take on new challenges, understanding a company’s commitment to development can help you make informed decisions.

For employers: Growth is about more than promotions. It’s about providing opportunities for your team to build skills, take on challenges, and find satisfaction in their work. Offer regular feedback, set clear career paths, and provide access to resources like training programs and workshops.

Company Culture: The X-Factor

While company culture ranked fourth in our poll, it’s far from insignificant. A strong culture creates a sense of belonging and helps employees feel engaged and valued. Culture often keeps people committed to their roles, whether team camaraderie, shared values, or a supportive environment.

For job seekers: Culture can be tricky to gauge from the outside, but asking the right questions during interviews can help. Ask about team dynamics, leadership styles, and how the company celebrates successes. Look for signs of authenticity; does the company live up to its stated values?

For employers: Culture isn’t just about free snacks or team outings. It’s about creating an environment where employees feel heard, respected, and supported. Showcase your mission, values, and initiatives to help candidates understand what sets your organization apart.

What’s Next?

As we move into 2025, the workforce continues to evolve. This is the perfect time for job seekers to reflect on their priorities and identify what matters most in their careers. For employers, understanding these shifting priorities is key to attracting and retaining top talent.

So, what’s your top priority in 2025? Let’s start the conversation and make this year your best one yet!